On Demand Videos

Visual Communications

Lights, camera, action! Innovative ways PR can harness the video storytelling power of YouTube, Instagram, Vimeo and Vine

PR professionals looking to create, promote and capitalize on Web videos will discover bold new ways to leverage YouTube, Instagram, Vimeo and Vine in a new webinar by PR University. This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention.

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Measurement

How corporate communications can use measurement to increase influence and impact

CCOs and CMOs are demanding greater accountability for PR efforts—but it’s hard to know exactly what metrics most impress them. The same goes for savvy marketing managers. Some demand metrics showing how your efforts increase leads. Others want data showing that you drive sales, boost traffic, generate customer wins and even reduce costs.

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Measurement

Mastering Google’s Hummingbird to boost PR SEO results

SEO is a low-cost, high-yield and super-easy way to thrust websites, news, social media content and press releases to the top of search rankings and build buzz and brand. But SEO is a constantly evolving science that changes 24/7/365—with Google Hummingbird being just the latest example of a major overhaul.

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