Measurement Demystified: How to Prove Value and Show ROI for Communications

If you’re ready to discover how to turn PR, content and social media outputs into lead generating channels—and the best KPIs, dashboards, tracking tools and measurement tricks for proving your efforts move the needle, then this is one session you can’t afford to miss.

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Media Relations

Travel Media Pitch Tank: Test Your Pitch, Hear Hot Topics and Score More Ink

Join this session to pitch your idea to multiple travel outlets at once. They’ll field your pitches live, reveal the trends they’re covering—and share how to build golden media relationships at a time when one media hit can make or break your destination, product or service.

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Media Training

The Media Training Survival Guide: New Techniques to Turn Duds into Media Darlings

Join this hands-on session for techniques the best media trainers use to quickly turn duds into media darlings. In one hour, you’ll learn the secrets of surviving—and thriving—in media interviews. You’ll also discover simple tools you can use to quickly prepare anyone at your company for any media opportunity so you win more positive press.

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