Jennifer Windrum is a PR and social media strategist at Bozell, a marketing communications firm in Omaha. Her work includes PR and social media strategy and execution, crisis communications and social media community development and management. She founded SMAC!, Sock Monkeys Against Cancer—to encourage the giving of SMAC! Monkeys—“creature comforts” for those with or affected by cancer, reminding them no one fights it alone. SMAC! was inspired by Jennifer’s mother’s battle with lung cancer (she never smoked) and their social media campaign “WTF? (Where’s the Funding) for Lung Cancer,” that chronicled her mom’s battle to educate the public that ANYONE can get lung cancer and to increase funding for the #1 cancer killer and the least-funded. WTF? got national notoriety as a finalist in Mashable’s awards for most creative social media campaign. Before WTF?, Jennifer did two stints in agencies, and was press secretary for the Omaha mayor. She began as a TV journalist at the CBS local affiliate in Omaha.