John Zissimos is the chief creative officer at Salesforce. As CCO, he builds the Salesforce brand and crafts its stories world-wide. He leads the creative organization in digital, strategy, interactive design, films, events, customer stories and user experience (UX). In the past six years, he built a full-service creative agency and studio in Salesforce to inspire, innovate and tell the story of the fastest-growing software company in the world. Before Salesforce, he spent two decades as advertising creative executive, film director and photographer. John began in marketing at Chiat/Day and held top creative-leader jobs at McCann Erickson and J. Walter Thompson. @zissimos.