Kate Talbot is a writer, marketer, speaker and entrepreneur who has built an astonishing track record helping brands engage millennials. An expert in social media and content marketing, she’s built successful global digital campaigns for big names such as Virgin America and Kiva. Considered the No. 1 writer of advice for using Snapchat for marketing, she contributes her wisdom to Social Media Examiner, KISSmetrics and Engadget on the topic and wrote the Amazon best-selling book, “Oh Snap! You Can Use Snapchat for Business.” She started her career in fashion and entertainment PR in New York, and now applies all the tools she’s learned—spanning all social media channels and influencer marketing—to help grow early-stage startups in Silicon Valley.