Tagged as: blogs

Upshot: Mommy bloggers continue to be among the Web’s most interesting—and influential—new media players. So which topics are mommy bloggers writing about today, and how can you hook your product, service or company into coverage? How are mommy bloggers branching out into sponsorships, and how can you work successfully with them?[/vc_column_text][vc_empty_space height="20px"][vc_row_inner][vc_column_inner][vc_column_text]What are the latest “do’s and don’ts” of pitching mommy bloggers? How can PR pros figure out which blogs are the best fit for the product or service they are pitching? And, how can you build long-term relationships with these online influencers? Join our exclusive panel of top mommy bloggers for the answers to these and other critical questions, plus learn about the latest trends, topics, issues and communications strategies that work to reach and influence this highly desirable market.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]" ["post_title"]=> string(107) "All-new mommy bloggers summit for PR: Top parenting blogs reveal fresh story topics, trends & pitching tips" ["post_excerpt"]=> string(346) "Food, family, love and sex, health, technology, entertainment—you name it, there are now over 4.4 million “mommy bloggers” covering these topics and more. And eMarketer reports that 18.3 million Internet users who are moms read blogs at least once a month—and that 90 percent of moms are online versus just 76 percent of women in general." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(103) "all-new-mommy-bloggers-summit-for-pr-top-parenting-blogs-reveal-fresh-story-topics-trends-pitching-tips" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2016-03-29 21:57:00" ["post_modified_gmt"]=> string(19) "2016-03-30 02:57:00" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(53) "http://pru.prdaily.com/?post_type=webinars&p=788" ["menu_order"]=> int(0) ["post_type"]=> string(8) "webinars" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } } ["post_count"]=> int(8) ["current_post"]=> int(-1) ["in_the_loop"]=> bool(false) ["post"]=> object(WP_Post)#1451 (24) { ["ID"]=> int(2274) ["post_author"]=> string(2) "42" ["post_date"]=> string(19) "2016-04-14 16:08:37" ["post_date_gmt"]=> string(19) "2016-04-14 21:08:37" ["post_content"]=> string(2093) "Do you want to:
  • Take your influencer program to the big leagues?
  • Craft more successful pitches for top bloggers?
  • Partner with big blog networks to reach millions?
Consumers trust bloggers more than mainstream media outlets. Online influencers and blog networks drive millions of consumers to the products and issues they cover. Breaking into their posts has been difficult…until now! You’ll master blogger pitches, paid programs and brand ambassador campaigns. Join a leading digital PR expert and two top blog gatekeepers to learn what stories and goods they want to cover. See how to get into the posts of other leading influencers, regardless of beat. You’ll learn:
  • How to create an influencer marketing strategy for your brand
  • Key insights into bloggers’ minds and how to use those to promote brands
  • Top trends: The tech, food and travel stories that get blog coverage; how to hook into that coverage
  • Find the right influencers for your brand and customize your outreach to them
  • Stellar pitches: Magic elements you must make part of every blogger or influencer pitch
  • How to use Twitter, Facebook, LinkedIn and other channels for influencer relations
  • Best P2P plays: How to approach bloggers in person at conferences and events—and how to pitch “desksides”
  • Products and non-disclosure agreements (NDAs)—which ones bloggers accept and what rookie mistakes to avoid
  • How to plan and pitch promotional campaigns and paid programs to influencers
  • Pay rates for bloggers and influencers:
    • Typical costs of sponsored posts
    • How influencers prefer to be paid
    • How to know when NOT to pay
  • How the best PR pros gain the ear—and trust—of key influencers and how you can do the same
  • …and much more!
" ["post_title"]=> string(81) "Influencer and blogger relations: New P2P and paid techniques to boost placements" ["post_excerpt"]=> string(302) "This how-to webinar, “Influencer and blogger relations: New P2P and paid techniques to boost placements,” features a live Q&A and pitch session with Lisa Lubin, digital marketing expert and travel blogger, Kit Graham, food blogger, and Helena Stone, tech blogger and editor-in-chief of Chip Chick. " ["post_status"]=> string(7) "publish" ["comment_status"]=> string(6) "closed" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(82) "influencer-and-blogger-relations-new-p2p-and-paid-techniques-to-boost-placements-2" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2016-11-01 15:49:34" ["post_modified_gmt"]=> string(19) "2016-11-01 20:49:34" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(56) "http://pr-university.com/?post_type=webinars&p=2274" ["menu_order"]=> int(0) ["post_type"]=> string(8) "webinars" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } ["comment_count"]=> int(0) ["current_comment"]=> int(-1) ["found_posts"]=> string(1) "8" ["max_num_pages"]=> float(1) ["max_num_comment_pages"]=> int(0) ["is_single"]=> bool(false) ["is_preview"]=> bool(false) ["is_page"]=> bool(false) ["is_archive"]=> bool(true) ["is_date"]=> bool(false) ["is_year"]=> bool(false) ["is_month"]=> bool(false) ["is_day"]=> bool(false) ["is_time"]=> bool(false) ["is_author"]=> bool(false) ["is_category"]=> bool(false) ["is_tag"]=> bool(true) ["is_tax"]=> bool(false) ["is_search"]=> bool(false) ["is_feed"]=> bool(false) ["is_comment_feed"]=> bool(false) ["is_trackback"]=> bool(false) ["is_home"]=> bool(false) ["is_404"]=> bool(false) ["is_embed"]=> bool(false) ["is_paged"]=> bool(false) ["is_admin"]=> bool(false) ["is_attachment"]=> bool(false) ["is_singular"]=> bool(false) ["is_robots"]=> bool(false) ["is_posts_page"]=> bool(false) ["is_post_type_archive"]=> bool(false) ["query_vars_hash":"WP_Query":private]=> string(32) "75fc3a4879a54a3c19c85c4fa4ca034e" ["query_vars_changed":"WP_Query":private]=> bool(true) ["thumbnails_cached"]=> bool(false) ["stopwords":"WP_Query":private]=> NULL ["compat_fields":"WP_Query":private]=> array(2) { [0]=> string(15) "query_vars_hash" [1]=> string(18) "query_vars_changed" } ["compat_methods":"WP_Query":private]=> array(2) { [0]=> string(16) "init_query_flags" [1]=> string(15) "parse_tax_query" } } -->