Tagged as: Google Panda

Here are three easy tips for optimizing your PR content for better results: 1. Go long. Many PR pros got used to writing short content because press release services provided a surcharge if copy ran over 400 words. Google now scans short content and assumes it doesn’t contain much useful information. The result is that shorter content doesn’t rank as well. It’s now better to “go long,” says SEO-PR Chief Executive Greg Jarboe, citing a favorite football phrase. “Go ahead and write 600 to 800 words—whether for a press release, blog post or summary of a white paper behind a paywall.” Watch the PR University webinar “The New SEO for PR: Skyrocket Reach and Budget with Optimized Content” to learn how to vault your brand or news to the top of today’s search rankings. 2. Use synonyms. Google will penalize you for keyword stuffing, which is using the same search term repeatedly in copy. It rewards what has always been a good writing practice: the use of synonyms. “If you’re going to use one word or phrase in the first sentence, use a variation in the second sentence or graph,” Jarboe says. “Google understands what synonyms are and rewards them as good writing that’s more likely to be of interest to readers. The result is a higher ranking.” 3. Get visual. You’re missing a huge SEO opportunity if you aren’t adding photos and videos to your content. Over 55 percent of Google search results now include videos and over 40 percent include photos, according to Jarboe. The most important element to optimize in photos is your caption. Make sure to plant your two- or three-word key phrase at the beginning of your caption copy, Jarboe says. “The same rule applies to YouTube titles. They can only be 100 characters long, so make sure your key phrase is at least in the front third of your title.” Jarboe’s big SEO takeaway for PR pros is that your normal writing skills are more of an asset now than ever before, because Google rewards well-written content. So, stop writing for what you thought Google wanted—and start writing well again. Brian Pittman is a Ragan Communications consultant and webinar manager for PR Daily’s PR University. SEO-PR’s Greg Jarboe and Rutgers University’s Peter Methot discussed more search engine marketing tactics in the PR University webinar, “The New SEO for PR: Skyrocket Reach and Budget with Optimized Content.[/vc_column_text][/vc_column][/vc_row]" ["post_title"]=> string(55) "3 SEO tips to rank highly with Google’s latest update" ["post_excerpt"]=> string(171) "Google’s Panda 4.2 algorithm rollout, which began over the weekend, continues Google’s commitment to rewarding high-quality, user-focused content with higher rankings." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(52) "3-seo-tips-to-rank-highly-with-googles-latest-update" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2015-11-03 21:58:27" ["post_modified_gmt"]=> string(19) "2015-11-04 03:58:27" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(29) "http://pru.prdaily.com/?p=943" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } } ["post_count"]=> int(2) ["current_post"]=> int(-1) ["in_the_loop"]=> bool(false) ["post"]=> object(WP_Post)#1452 (24) { ["ID"]=> int(1323) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2015-08-05 12:00:42" ["post_date_gmt"]=> string(19) "2015-08-05 17:00:42" ["post_content"]=> string(1742) "
Want to generate more website traffic and sales leads? Want to vault your brand, product or news to the top of Google’s search rankings? Want to boost reach for all your content marketing efforts?

All this is now possible—thanks to Google Panda.

Here’s why: Google’s latest updates have created amazing new opportunities for PR by placing a premium on quality content.

But what exactly is “quality” content? What questions do Google engineers ask themselves when tweaking algorithms to boost the ranking of high-quality content? And how can you use this to fully optimize your copy, content—and career? Join us for the answers and more when SEO-PR President Greg Jarboe explains the latest search engine updates and teach you a strategy you can use to reignite your content marketing and digital PR efforts.
You’ll learn:
  • Panda's Impact on PR: How Google assesses content quality and how to use these insights to drive PR ROI
  • New SEO rules in the era of social and mobile search
  • How to integrate SEO and content marketing into PR
  • How to create a custom SEO strategy for your brand
  • Keyword Research: Tools and tips for finding powerful keywords for every content project you touch
  • Advanced Content Marketing: How to create and optimize stellar content for greater visibility regardless of platform
  • SEO for press releases, YouTube videos and Tweets
  • Measurement matters: How to track results, measure effectiveness and show ROI for your new SEO efforts
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Media Training

The new SEO for PR: How to Skyrocket reach and budget with optimized content marketing

A 60-minute training webinar with a bonus live Q&A featuring Greg Jarboe, co-founder of SEO-PR. Did you know that Google Panda gives PR amazing new power by rewarding quality optimized content? Would you like to learn new SEO strategies guaranteed to increase content marketing and social media results—while boosting digital ROI? Join us and learn: New SEO techniques to boost search rankings How to master social media and mobile search How to integrate SEO and content marketing into the same PR strategy and budget New ways to use content to generate traffic and sales

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