Tagged as: Instagram

The good news is you can escape this vicious cycle and stop executing social media tactics for their own sake by following a proven social media strategy guaranteed to drive business goals. PR pros who attend Lights, Camera, Action! Innovative Ways PR Can Harness the Video Storytelling Power of YouTube, Instagram, Vimeo and Vine will gain ground on competitors and learn to take advantage of incredible new opportunities to reach millions—not to mention supercharge SEO. A panel of leading video experts (including visual marketing trainer and Hollywood actor Cokey Falkow) and top brands Greenpeace and Clorox will give attendees the know-how to plan, script and create shareable online video.[/vc_column_text][vc_empty_space height="20px"][vc_row_inner][vc_column_inner][vc_column_text]What PR pros will learn: •YouTube, Vimeo, Instagram and Vine Updates: Latest developments in viral video creation and distribution—what works, who’s watching on YouTube compared to other online services and more •YouTube versus Vimeo: How to know which is best for a brand •Instagram versus Vine: Recent breakthroughs on these platforms for PR and marketing pros—plus factors to consider which to use •Getting started: A step-by-step guide designed to help create and distribute Web video for a client, company or brand •Hollywood secrets of killer content: Tips for telling an effective story using Web video •The talent and technology to have on hand to ensure success—a checklist of off-the-shelf hardware and software necessary to launch streaming video efforts •How to go viral using social media: Steps to help PR pros post on YouTube, Vimeo, Instagram and Vine •Secrets of using filters: What followers find most compelling, and how to choose the right filter for greater reach •Advanced engagement: How to use comments and hashtags to attract followers and drive engagement •Video SEO tips: Easy ways to tag and flag videos for wider reach •Measurement and Metrics: How to track and measure the value of aWeb video program and prove it to top management—using tools like Vimeo’s new “Stats,” YouTube metrics and more[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]" ["post_title"]=> string(121) "Lights, camera, action! Innovative ways PR can harness the video storytelling power of YouTube, Instagram, Vimeo and Vine" ["post_excerpt"]=> string(394) "PR professionals looking to create, promote and capitalize on Web videos will discover bold new ways to leverage YouTube, Instagram, Vimeo and Vine in a new webinar by PR University. This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(116) "lights-camera-action-innovative-ways-pr-can-harness-the-video-storytelling-power-of-youtube-instagram-vimeo-and-vine" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2016-03-29 22:25:21" ["post_modified_gmt"]=> string(19) "2016-03-30 03:25:21" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(53) "http://pru.prdaily.com/?post_type=webinars&p=777" ["menu_order"]=> int(0) ["post_type"]=> string(8) "webinars" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } } ["post_count"]=> int(5) ["current_post"]=> int(-1) ["in_the_loop"]=> bool(false) ["post"]=> object(WP_Post)#1452 (24) { ["ID"]=> int(2541) ["post_author"]=> string(2) "42" ["post_date"]=> string(19) "2016-10-21 11:34:27" ["post_date_gmt"]=> string(19) "2016-10-21 16:34:27" ["post_content"]=> string(895) "
Instagram leads this shift, helping millions find their voices, while it reshapes entire industries. This session—taught by Ethan Arpi, a marketing executive at Instagram, and Instagram expert Jenn Herman, will give you the know-how to attract and connect with massive new audiences in authentic, meaningful ways.

You'll learn:

  • What's new: How to use improved search, filters, emojis, 3D touch and more
  • Inspiring ways to revamp and revitalize your Instagram account
  • How to use Instagram to find new customers
  • How to use Instagram's new business tools
  • Engagement boosters: New ideas for hashtags and contests
  • When and how to work with paid Instagram influencers
  • How to run ads that achieve real business goals
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Content Marketing

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Visual Communications

Lights, camera, action! Innovative ways PR can harness the video storytelling power of YouTube, Instagram, Vimeo and Vine

PR professionals looking to create, promote and capitalize on Web videos will discover bold new ways to leverage YouTube, Instagram, Vimeo and Vine in a new webinar by PR University. This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention.

View Webinar