Tagged as: Newsroom

Media Relations

The science of pitching the press

Pitching is challenging. And it's only getting harder as newsroom pressure grows and the news hole rapidly shrinks. So how do you break through to harried gatekeepers? Answer: Ask them directly for their PR hot buttons, third rails and back doors to coverage.

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Search Engine Optimization (SEO)

3 online newsroom snafus—and how to fix them

Online newsrooms can attract journalists, casual readers and search engine spiders alike. Yet these PR-controlled content hubs often fail to generate adequate visibility for news and updates, because they fall victim to easily avoidable mistakes.

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