Tagged as: Storytelling

You'll also discover the key elements to crafting a winning corporate narrative, as well as the best content vehicles for sharing these narratives—from blog posts to corporate newsletters to press releases. Are PR agency management (and profit) worries keeping you up at night? Wouldn't you like to work fewer hours and make more money? Do you wonder how competitors keep growing and expanding? Are you ready to take the next step toward increased profits, more financial stability and greater career success for you and your valued employees? What PR pros will learn: • Storytelling 2.0: New trends and developments—why brand storytelling is important in the era of social media and mobile • What’s your story? How to find and craft a unique brand story • Seven story archetypes: The fundamentals of great stories—and how to apply them to a brand story • Six elements of narratives: How to incorporate plot, setting, character, atmosphere, POV and conflict into PR and marketing materials • Content marketing essentials: What branded content is—and how companies big and small can use this strategy to promote brand story • Tools of the trade: Platforms and publishing tools to get started with a content program tied to a brand story • How a robust content strategy tied to a brand story can feed social media channels—and connect a company with a new world of customers, admirers and friends • Social media tips: Where and how to share the brand story on leading social media channels for optimal impact • Media relations tips: How to frame, pitch and sell the brand story to traditional media to boost placements and positive coverage • Great brand stories: New examples and lessons of brands who have mastered the art of corporate storytelling (think Cisco and Xerox) • Measuring the value of a brand story: The ROI of a corporate narrative program and how to communicate it to bosses[/vc_column_text][vc_empty_space height="20px"][/vc_column][/vc_row]" ["post_title"]=> string(68) "The power storytelling: How to create memorable corporate narratives" ["post_excerpt"]=> string(449) "PR professionals looking to develop deeper connections with audiences will learn the simple yet powerful brand storytelling principles that Fortune 500 companies use in a new 90-minute webinar by PR University. The executive round-table features brand storytelling experts who will reveal how to create, communicate and spread compelling corporate narratives that move the masses, markets and media—and show more results and return for PR efforts." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(23) "the-power-of-pr-stories" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2015-11-11 19:40:20" ["post_modified_gmt"]=> string(19) "2015-11-12 01:40:20" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(53) "http://pru.prdaily.com/?post_type=webinars&p=791" ["menu_order"]=> int(0) ["post_type"]=> string(8) "webinars" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } } ["post_count"]=> int(5) ["current_post"]=> int(-1) ["in_the_loop"]=> bool(false) ["post"]=> object(WP_Post)#1452 (24) { ["ID"]=> int(2745) ["post_author"]=> string(2) "42" ["post_date"]=> string(19) "2016-12-01 01:00:10" ["post_date_gmt"]=> string(19) "2016-12-01 07:00:10" ["post_content"]=> string(1485) "  Attract and engage wider audiences with powerful, emotional visual storytelling. Visual storytelling has never been more important. But much of today's visual communication in business fails because it lacks the knock-out punch of emotional storytelling. Join John Zissimos, chief creative officer of Salesforce, to discover the power of letting your customers sell for you how to bring emotion and empathy into business narratives—and how to transform your communications team into a 21st century data-driven creative agency inside your company.
You’ll learn:
  • The anatomy of an emotional narrative arc
  • Story structure and how to think like a screenwriter
  • To find beautiful story arcs in customer success stories
  • To inject empathy and emotion into dry corporate stories
  • To move hearts through customer testimonials
  • The huge storytelling power of volunteer work (e.g., in Haiti and Cambodia)
  • How Salesforce worked emotive storytelling into its narratives
  • Practical insights into:
    • Fostering creativity
    • Running a film team
    • Establishing a data-driven creative model
    • Educating executives on emotional storytelling
    • Securing budget for video
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Executive Communications

Powerful PR presentations: Secrets of persuasive spokespeople, speeches and executive communications

Looking for a proven method to transform presentations into stories that sell like hell? Here’s your chance to turn every speech, media pitch or analyst presentation into a dynamic display that gets results and delights audiences.

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