Tagged as: video production

Online video represents an incredible opportunity to reach new audiences. What’s more, you don’t have to be a Hollywood insider—or have a Hollywood budget—to capture eyes and imaginations. Here are three easy tips for shooting and sharing videos that engage fans online: 1. Use a tripod to eliminate distracting motion. You’ll notice a huge improvement in video quality just by using a tripod, assures TJ Cooney, multimedia producer at AARP Studios. This instantly makes your footage look more solid and professional. Cooney espouses a less-is-more mindset when it comes to shooting video. “Less movement is better. Don’t pan, tilt or zoom,” he says. “There’s a place for movement, but don’t try to create cool movements with a camera if you’re not a video professional.” He instead advises using action in the scene to create motion (e.g., a waiter entering or exiting the shot). You can also use editing software to simulate pan, tilt and zoom movements after the shoot. Watch the PR University webinar “Create Emmy-quality videos: Win audiences on Instagram, YouTube, Periscope and inside your organization ” to learn how to create and distribute stellar videos. 2. Seek—and shoot—emotional moments. Remember the human element and shoot emotional stories, advises former TV producer and three-time Emmy-award winner Lisa Lubin. One way to do this is to find a real person affected by your product or service. Film that person and tell their story—not the story of your product or service. For example, Cooney’s recent YouTube video “Badass Pilot Buys Own Fighter Jet” reached 1 million views this week. In the video, he interviewed retired U.S. Marine test pilot and AARP member Art Nalls, whose passion led him to buy himself a British Harrier Jump Jet. 3. Avoid excessive branding. Most media sites and many blogs won’t post your video if it’s heavily branded. “It’s the same with social media followers,” says Cooney. “They don’t want to see a logo front and center.” He adds this twist: “Consider leaving your brand or company name out of your script or video entirely.” Coca-Cola, for example, recently removed labels from its cans in Middle Eastern countries to raise awareness of prejudices and stereotypes in honor of the Islamic holy month of Ramadan. The accompanying YouTube video titled “Remove Labels This Ramadan” has gotten over 15 million views so far this month. Brian Pittman is a Ragan Communications consultant and webinar manager for PR Daily’s PR University. TJ Cooney (AARP Studios) and three-time Emmy winner Lisa Lubin shares advanced video production and distribution techniques in the PR University webinar, “Create Emmy-quality videos: Win audiences on Instagram, YouTube, Periscope and inside your organization.”[/vc_column_text][/vc_column][/vc_row]" ["post_title"]=> string(63) "3 viral video tips for PR pros: Lessons from AARP and Coca-Cola" ["post_excerpt"]=> string(154) "Did you know that a third of all online activity is spent watching video? Or that YouTube reaches more adults than any cable network, according to Adweek?" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(62) "3-viral-video-tips-for-pr-pros-lessons-from-aarp-and-coca-cola" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2015-11-04 13:49:55" ["post_modified_gmt"]=> string(19) "2015-11-04 19:49:55" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(29) "http://pru.prdaily.com/?p=925" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [5]=> object(WP_Post)#1761 (24) { ["ID"]=> int(777) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2014-04-12 12:00:02" ["post_date_gmt"]=> string(19) "2014-04-12 17:00:02" ["post_content"]=> string(2771) "[vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]PR professionals looking to create, promote and capitalize on Web videos will discover bold new ways to leverage YouTube, Instagram, Vimeo and Vine in a new webinar by PR University. This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention. The good news is you can escape this vicious cycle and stop executing social media tactics for their own sake by following a proven social media strategy guaranteed to drive business goals. PR pros who attend Lights, Camera, Action! Innovative Ways PR Can Harness the Video Storytelling Power of YouTube, Instagram, Vimeo and Vine will gain ground on competitors and learn to take advantage of incredible new opportunities to reach millions—not to mention supercharge SEO. A panel of leading video experts (including visual marketing trainer and Hollywood actor Cokey Falkow) and top brands Greenpeace and Clorox will give attendees the know-how to plan, script and create shareable online video.[/vc_column_text][vc_empty_space height="20px"][vc_row_inner][vc_column_inner][vc_column_text]What PR pros will learn: •YouTube, Vimeo, Instagram and Vine Updates: Latest developments in viral video creation and distribution—what works, who’s watching on YouTube compared to other online services and more •YouTube versus Vimeo: How to know which is best for a brand •Instagram versus Vine: Recent breakthroughs on these platforms for PR and marketing pros—plus factors to consider which to use •Getting started: A step-by-step guide designed to help create and distribute Web video for a client, company or brand •Hollywood secrets of killer content: Tips for telling an effective story using Web video •The talent and technology to have on hand to ensure success—a checklist of off-the-shelf hardware and software necessary to launch streaming video efforts •How to go viral using social media: Steps to help PR pros post on YouTube, Vimeo, Instagram and Vine •Secrets of using filters: What followers find most compelling, and how to choose the right filter for greater reach •Advanced engagement: How to use comments and hashtags to attract followers and drive engagement •Video SEO tips: Easy ways to tag and flag videos for wider reach •Measurement and Metrics: How to track and measure the value of aWeb video program and prove it to top management—using tools like Vimeo’s new “Stats,” YouTube metrics and more[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]" ["post_title"]=> string(121) "Lights, camera, action! Innovative ways PR can harness the video storytelling power of YouTube, Instagram, Vimeo and Vine" ["post_excerpt"]=> string(394) "PR professionals looking to create, promote and capitalize on Web videos will discover bold new ways to leverage YouTube, Instagram, Vimeo and Vine in a new webinar by PR University. This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention." 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Join this in-depth training workshop with Chris White and Sukhi Sahni (Capital One), Drew Keller (Microsoft), and Charlene Sarmiento and Mary Speed (Goodwill) to bring your video efforts up to speed. You’ll learn the latest video trends and tools—and how to integrate them into your program so you stay ahead of the curve. Don’t miss this event if you’re ready to transform yourself or your team into a DIY camera crew and shoot eye-catching videos on the cheap. Top six reasons to attend this virtual summit:
  • You’ll hear and interact with the nation’s leading video experts.
  • You’ll receive all presentations and handouts.
  • You’ll receive a certificate of completion.
  • You’ll get access to an on-demand recording of the entire event for six months.
  • You’re guaranteed hands-on, how-to instruction and techniques you can use immediately.
  • You’ll attend this immersive summit without leaving your desk.
  Video first is already the big marketing trend of 2018. That means video is now the public’s preferred method to consume information—no surprise, given that video enjoys 1,200 percent more shares than text and images combined. It also means your job is at risk if you haven’t yet mastered video. Join this three-hour training session to get up to speed. You’ll learn how to transform your team into an in-house video studio—and you’ll leave with the inspiration and skills you need to create high-quality visuals and videos that break through today’s digital clutter without breaking the bank. Here's a sample of the techniques and insights you'll take away from this one-of-a-kind virtual event:
  • How to easily create a winning video strategy
  • How to harness data for cooler videos and ROI
  • Scripting and storyboarding templates
  • Essential low-cost equipment—from cameras to mics
  • Secrets of sharing viral videos to FB Live, Instagram and YouTube
  • New video trends to watch for 2018
  Session 1: Planning video—strategy first Create a data-driven video strategy: Planning for greater reach and ROI Nothing could be worse for your video program—and career—than “winging” it. Yet it’s tempting to shoot and share video on the fly. The result? No results. Now you can finally break out of the failure cycle with a data-driven video strategy that grabs eyes and ROI every time you press play. What you learn here will help you relaunch or revitalize your video program—so you see more success in 2018. Youll learn:
  • How to create a video-first mindset at your organization
  • The anatomy of a data-driven video strategy:
    • Researching what matters most to audiences
    • Defining goals that tie to business outcomes
    • Selecting the best channels for your videos
    • Crafting video messages that hit research hot buttons
    • Measuring results and adjusting content based on KPIs
  • Lessons and best practices from Capital One’s video vault
  Sukhi Sahni is director of digital communications and consumer PR at Capital One. Chris White is managing editor for content strategy at Capital One.     Session 2: Shooting video—equipment and skills Video production guide: Shoot big-time videos with small budgets You don’t have to be a Hollywood producer to capture more eyes, hearts and imaginations. Seasoned video producer Drew Keller will teach you how to script and shoot videos like an experienced videographer. You’ll get takeaways and checklists that anyone at your organization can use to produce videos with big-time impact—without a big-time budget. You’ll learn:
  • The core elements of video storytelling
  • How to conceive cool videos using emotional destinations
  • Easy scripting and storyboarding techniques to borrow
  • Essential equipment—from no-cost to low-cost
  • The fundamentals of framing, lighting and more
Drew Keller is a video producer at StoryGuide and content developer at Microsoft.   Session 3: Sharing video—social media and beyond Sharing video on social media: Increase engagement on top channels Learn how to distribute videos on social media for maximum exposure. You’ll hear how Goodwill transformed its content with social media video to dramatically boost traffic, engagement and ROI. You’ll also hear how it’s breaking into live video without overextending resources—so you can do the same. Youll learn:
  • How to conceive cool videos for social media
  • Best ways to create video-focused social media strategy
  • How to choose the right social media platform for your videos—from Facebook and Instagram to YouTube and beyond
  • Facebook Live lessons from local Goodwill organizations
  • Measurement: How to track and show results for video
Charlene Sarmiento is the manager of marketing and brand development at Goodwill Industries International. Mary Speed is a digital media specialist at Goodwill Industries International.

 

 

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Visual Communications

Video and Visual Strategy Virtual Summit: Plan, Shoot and Share Like a Hollywood Studio

Your job is at risk if you haven’t yet mastered video. Join this practical three-hour training session to bring your visual storytelling skills up to speed. You’ll learn techniques to transform yourself and your team into an in-house video studio—so you can capture today’s shorter attention spans. You’ll leave with the inspiration, creative guidance and equipment mastery you need to create high-quality visuals and videos that break through today’s digital clutter.

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Visual Communications

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Visual Communications

Lights, camera, action! Innovative ways PR can harness the video storytelling power of YouTube, Instagram, Vimeo and Vine

PR professionals looking to create, promote and capitalize on Web videos will discover bold new ways to leverage YouTube, Instagram, Vimeo and Vine in a new webinar by PR University. This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention.

View Webinar