Tagged as: video

Online video represents an incredible opportunity to reach new audiences. What’s more, you don’t have to be a Hollywood insider—or have a Hollywood budget—to capture eyes and imaginations. Here are three easy tips for shooting and sharing videos that engage fans online: 1. Use a tripod to eliminate distracting motion. You’ll notice a huge improvement in video quality just by using a tripod, assures TJ Cooney, multimedia producer at AARP Studios. This instantly makes your footage look more solid and professional. Cooney espouses a less-is-more mindset when it comes to shooting video. “Less movement is better. Don’t pan, tilt or zoom,” he says. “There’s a place for movement, but don’t try to create cool movements with a camera if you’re not a video professional.” He instead advises using action in the scene to create motion (e.g., a waiter entering or exiting the shot). You can also use editing software to simulate pan, tilt and zoom movements after the shoot. Watch the PR University webinar “Create Emmy-quality videos: Win audiences on Instagram, YouTube, Periscope and inside your organization ” to learn how to create and distribute stellar videos. 2. Seek—and shoot—emotional moments. Remember the human element and shoot emotional stories, advises former TV producer and three-time Emmy-award winner Lisa Lubin. One way to do this is to find a real person affected by your product or service. Film that person and tell their story—not the story of your product or service. For example, Cooney’s recent YouTube video “Badass Pilot Buys Own Fighter Jet” reached 1 million views this week. In the video, he interviewed retired U.S. Marine test pilot and AARP member Art Nalls, whose passion led him to buy himself a British Harrier Jump Jet. 3. Avoid excessive branding. Most media sites and many blogs won’t post your video if it’s heavily branded. “It’s the same with social media followers,” says Cooney. “They don’t want to see a logo front and center.” He adds this twist: “Consider leaving your brand or company name out of your script or video entirely.” Coca-Cola, for example, recently removed labels from its cans in Middle Eastern countries to raise awareness of prejudices and stereotypes in honor of the Islamic holy month of Ramadan. The accompanying YouTube video titled “Remove Labels This Ramadan” has gotten over 15 million views so far this month. Brian Pittman is a Ragan Communications consultant and webinar manager for PR Daily’s PR University. TJ Cooney (AARP Studios) and three-time Emmy winner Lisa Lubin shares advanced video production and distribution techniques in the PR University webinar, “Create Emmy-quality videos: Win audiences on Instagram, YouTube, Periscope and inside your organization.”[/vc_column_text][/vc_column][/vc_row]" ["post_title"]=> string(63) "3 viral video tips for PR pros: Lessons from AARP and Coca-Cola" ["post_excerpt"]=> string(154) "Did you know that a third of all online activity is spent watching video? Or that YouTube reaches more adults than any cable network, according to Adweek?" 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That’s because YouTube is the second-most popular search engine after Google. It’s also because search algorithms increasingly reward visual content and social media engagement. This 90-minute session will give you the know-how you need to plan, script and create shareable online video. You’ll also learn how to quickly post compelling videos on platforms like YouTube, Instagram, Vine and Vimeo. Join this practical training session to discover video-shooting tips, editing techniques and social-sharing checklists guaranteed to help you build brand, boost social media reach and score more mainstream media attention." ["post_title"]=> string(81) "Best uses of PR-generated video by top brands: What you can learn, borrow & steal" ["post_excerpt"]=> string(320) "Does your boss or CMO still think TV is the best way to reach the masses? It’s not. YouTube reaches more U.S. adults aged 18-34 than any cable network. And Instagram enjoys over 150 million monthly users. That means it’s time to revisit your marketing strategy if you haven’t already added online video to the mix." 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This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention. The good news is you can escape this vicious cycle and stop executing social media tactics for their own sake by following a proven social media strategy guaranteed to drive business goals. PR pros who attend Lights, Camera, Action! Innovative Ways PR Can Harness the Video Storytelling Power of YouTube, Instagram, Vimeo and Vine will gain ground on competitors and learn to take advantage of incredible new opportunities to reach millions—not to mention supercharge SEO. A panel of leading video experts (including visual marketing trainer and Hollywood actor Cokey Falkow) and top brands Greenpeace and Clorox will give attendees the know-how to plan, script and create shareable online video.[/vc_column_text][vc_empty_space height="20px"][vc_row_inner][vc_column_inner][vc_column_text]What PR pros will learn: •YouTube, Vimeo, Instagram and Vine Updates: Latest developments in viral video creation and distribution—what works, who’s watching on YouTube compared to other online services and more •YouTube versus Vimeo: How to know which is best for a brand •Instagram versus Vine: Recent breakthroughs on these platforms for PR and marketing pros—plus factors to consider which to use •Getting started: A step-by-step guide designed to help create and distribute Web video for a client, company or brand •Hollywood secrets of killer content: Tips for telling an effective story using Web video •The talent and technology to have on hand to ensure success—a checklist of off-the-shelf hardware and software necessary to launch streaming video efforts •How to go viral using social media: Steps to help PR pros post on YouTube, Vimeo, Instagram and Vine •Secrets of using filters: What followers find most compelling, and how to choose the right filter for greater reach •Advanced engagement: How to use comments and hashtags to attract followers and drive engagement •Video SEO tips: Easy ways to tag and flag videos for wider reach •Measurement and Metrics: How to track and measure the value of aWeb video program and prove it to top management—using tools like Vimeo’s new “Stats,” YouTube metrics and more[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]" ["post_title"]=> string(121) "Lights, camera, action! Innovative ways PR can harness the video storytelling power of YouTube, Instagram, Vimeo and Vine" ["post_excerpt"]=> string(394) "PR professionals looking to create, promote and capitalize on Web videos will discover bold new ways to leverage YouTube, Instagram, Vimeo and Vine in a new webinar by PR University. This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention." 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It incites emotion and persuades. It builds trust and credibility. It also increases SEO and can attract viral audiences. Join this three-session workshop to learn the latest low-cost methods and tools guaranteed to help you become a master video communicator. You’ll discover how to shoot eye-catching videos on the cheap. You’ll also learn a simple process for adding livestreaming on platforms like Facebook Live and Snapchat to your program— along with new ways to attract larger audiences to your social media videos." ["post_title"]=> string(84) "Vibrant Videos Virtual Summit: Rivet Audiences by Live Streaming Eye-Catching Videos" ["post_excerpt"]=> string(304) "Video dominates online and in social media. It incites emotion and persuades. It builds trust and credibility. It also increases SEO and can attract viral audiences. Join this three-session workshop to learn the latest low-cost methods and tools guaranteed to help you become a master video communicator." 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A webinar featuring video production expert Brian Malone, whose clients at Malone Media include Facebook, Salesforce and others. Stop having your mind blown by amazing video stats—and start blowing minds with your own amazing videos… Did you know video accounts for 74% of all online traffic? Or that all Facebook posts will be video-based in three to five years? Or that YouTube is exploding as the must-use search and social media platform for branded videos—with over one billion users? These astounding numbers add up to one unavoidable truth: Your career, content and budget could soon be DOA if you don’t add videography to your skillset today. Join this session to stay relevant and indispensible. In just 90 minutes, video producer Brian Malone will show you how to create and share low-cost, effective video for Facebook, YouTube and other platforms. You’ll also learn how to grab your fair share of today’s booming live streaming audience. You’ll learn:
  • Storytelling secrets: Six principles of crafting a narrative that captures your audiences’ attention—and keeps it
  • Planning essentials: What communicators must know about scripting, storyboarding, rehearsal and shot lists
  • The best equipment: Low-cost cameras, mics and lights
  • How to shoot like a pro: Seven rules of shooting stellar video
    • Sequencing
    • Rule of thirds
    • Match the scene
    • Avoid the jump cut
    • The “45 degree above zero” rule
    • Change your level
    • Axis of action or the “180 degree” rule
  • The most popular NLE editing solutions: Final Cut Pro, Avid, Vegas and Premier—and how to use them
  • Easy ways to use low-cost editing apps on the fly
  • Distribution magic: How to reach your audience where they are using Video Management Systems, YouTube and professional-grade webcasting
  • Live streaming—insights and next practices for going live: YouTube, Facebook, Periscope and Instagram
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Visual Communications

Modern Video Workflow: Shoot, edit and distribute video with little or no budget

Creating stellar video can be intimidating and difficult—unless you have access to a top videographer willing to spill the beans. Join this session to hear from one of the best in the business how to create low-cost, compelling visual content for your audience. You’ll learn easy methods to quickly shoot and distribute with Facebook Live, YouTube and your mobile device to drive more exposure and revitalize your brand—regardless of budget.

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Visual Communications

Best uses of PR-generated video by top brands: What you can learn, borrow & steal

Does your boss or CMO still think TV is the best way to reach the masses? It’s not. YouTube reaches more U.S. adults aged 18-34 than any cable network. And Instagram enjoys over 150 million monthly users. That means it’s time to revisit your marketing strategy if you haven’t already added online video to the mix.

View Webinar

Visual Communications

Lights, camera, action! Innovative ways PR can harness the video storytelling power of YouTube, Instagram, Vimeo and Vine

PR professionals looking to create, promote and capitalize on Web videos will discover bold new ways to leverage YouTube, Instagram, Vimeo and Vine in a new webinar by PR University. This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention.

View Webinar