Tagged as: viral video

Online video represents an incredible opportunity to reach new audiences. What’s more, you don’t have to be a Hollywood insider—or have a Hollywood budget—to capture eyes and imaginations. Here are three easy tips for shooting and sharing videos that engage fans online: 1. Use a tripod to eliminate distracting motion. You’ll notice a huge improvement in video quality just by using a tripod, assures TJ Cooney, multimedia producer at AARP Studios. This instantly makes your footage look more solid and professional. Cooney espouses a less-is-more mindset when it comes to shooting video. “Less movement is better. Don’t pan, tilt or zoom,” he says. “There’s a place for movement, but don’t try to create cool movements with a camera if you’re not a video professional.” He instead advises using action in the scene to create motion (e.g., a waiter entering or exiting the shot). You can also use editing software to simulate pan, tilt and zoom movements after the shoot. Watch the PR University webinar “Create Emmy-quality videos: Win audiences on Instagram, YouTube, Periscope and inside your organization ” to learn how to create and distribute stellar videos. 2. Seek—and shoot—emotional moments. Remember the human element and shoot emotional stories, advises former TV producer and three-time Emmy-award winner Lisa Lubin. One way to do this is to find a real person affected by your product or service. Film that person and tell their story—not the story of your product or service. For example, Cooney’s recent YouTube video “Badass Pilot Buys Own Fighter Jet” reached 1 million views this week. In the video, he interviewed retired U.S. Marine test pilot and AARP member Art Nalls, whose passion led him to buy himself a British Harrier Jump Jet. 3. Avoid excessive branding. Most media sites and many blogs won’t post your video if it’s heavily branded. “It’s the same with social media followers,” says Cooney. “They don’t want to see a logo front and center.” He adds this twist: “Consider leaving your brand or company name out of your script or video entirely.” Coca-Cola, for example, recently removed labels from its cans in Middle Eastern countries to raise awareness of prejudices and stereotypes in honor of the Islamic holy month of Ramadan. The accompanying YouTube video titled “Remove Labels This Ramadan” has gotten over 15 million views so far this month. Brian Pittman is a Ragan Communications consultant and webinar manager for PR Daily’s PR University. TJ Cooney (AARP Studios) and three-time Emmy winner Lisa Lubin shares advanced video production and distribution techniques in the PR University webinar, “Create Emmy-quality videos: Win audiences on Instagram, YouTube, Periscope and inside your organization.”[/vc_column_text][/vc_column][/vc_row]" ["post_title"]=> string(63) "3 viral video tips for PR pros: Lessons from AARP and Coca-Cola" ["post_excerpt"]=> string(154) "Did you know that a third of all online activity is spent watching video? Or that YouTube reaches more adults than any cable network, according to Adweek?" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(62) "3-viral-video-tips-for-pr-pros-lessons-from-aarp-and-coca-cola" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2015-11-04 13:49:55" ["post_modified_gmt"]=> string(19) "2015-11-04 19:49:55" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(29) "http://pru.prdaily.com/?p=925" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } } ["post_count"]=> int(5) ["current_post"]=> int(-1) ["in_the_loop"]=> bool(false) ["post"]=> object(WP_Post)#1452 (24) { ["ID"]=> int(3294) ["post_author"]=> string(3) "117" ["post_date"]=> string(19) "2017-11-02 16:11:24" ["post_date_gmt"]=> string(19) "2017-11-02 21:11:24" ["post_content"]=> string(1169) "Just one hit in an A-list outlet can be worth thousands—and freelancers afford you a “back door” to that coverage. However, freelancers constitute a different breed of journalist. Though they may be more open to ideas, products and trips, they also want more legwork from you—including multimedia, access and more. Join to learn how to pitch these leading contributors and other freelancers who write for multiple outlets. They’ll help strengthen your pitches during a live Q&A and interactive pitch session—and reveal exactly what the widest-reaching outlets want and how you can deliver it. You’ll learn:
  • New trends in journalism, multimedia reporting and the freelance marketplace
  • Tools and media relations best practices: How to research and successfully approach the best freelancers
  • How to handle products, samples, junkets and site visits
  • Tactics for pitching via Twitter, LinkedIn and other social media
  • Lessons for improving pitches—based on live Pitch Tank feedback
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Visual Communications

Dominate YouTube: Create a popular YouTube channel with winning videos

You’re missing out on one billion users and the second-largest search engine if you haven’t updated your video strategy to include YouTube. Join video marketing expert Lou Bortone and Webby Award-winning video producer Ty Stafford to create or improve your own—and to shoot and share more provoking videos on the cheap.

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Visual Communications

Create Shareable Videos: How to Plan, Produce and Distribute Brand Stories Millennials Love

Warning: This is NOT yet another standard PR webinar promising "visual storytelling 101 for communicators." It's advanced video training taught by a Hollywood insider and producer-director.

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