Tagged as: viral video

Online video represents an incredible opportunity to reach new audiences. What’s more, you don’t have to be a Hollywood insider—or have a Hollywood budget—to capture eyes and imaginations. Here are three easy tips for shooting and sharing videos that engage fans online: 1. Use a tripod to eliminate distracting motion. You’ll notice a huge improvement in video quality just by using a tripod, assures TJ Cooney, multimedia producer at AARP Studios. This instantly makes your footage look more solid and professional. Cooney espouses a less-is-more mindset when it comes to shooting video. “Less movement is better. Don’t pan, tilt or zoom,” he says. “There’s a place for movement, but don’t try to create cool movements with a camera if you’re not a video professional.” He instead advises using action in the scene to create motion (e.g., a waiter entering or exiting the shot). You can also use editing software to simulate pan, tilt and zoom movements after the shoot. Watch the PR University webinar “Create Emmy-quality videos: Win audiences on Instagram, YouTube, Periscope and inside your organization ” to learn how to create and distribute stellar videos. 2. Seek—and shoot—emotional moments. Remember the human element and shoot emotional stories, advises former TV producer and three-time Emmy-award winner Lisa Lubin. One way to do this is to find a real person affected by your product or service. Film that person and tell their story—not the story of your product or service. For example, Cooney’s recent YouTube video “Badass Pilot Buys Own Fighter Jet” reached 1 million views this week. In the video, he interviewed retired U.S. Marine test pilot and AARP member Art Nalls, whose passion led him to buy himself a British Harrier Jump Jet. 3. Avoid excessive branding. Most media sites and many blogs won’t post your video if it’s heavily branded. “It’s the same with social media followers,” says Cooney. “They don’t want to see a logo front and center.” He adds this twist: “Consider leaving your brand or company name out of your script or video entirely.” Coca-Cola, for example, recently removed labels from its cans in Middle Eastern countries to raise awareness of prejudices and stereotypes in honor of the Islamic holy month of Ramadan. The accompanying YouTube video titled “Remove Labels This Ramadan” has gotten over 15 million views so far this month. Brian Pittman is a Ragan Communications consultant and webinar manager for PR Daily’s PR University. TJ Cooney (AARP Studios) and three-time Emmy winner Lisa Lubin shares advanced video production and distribution techniques in the PR University webinar, “Create Emmy-quality videos: Win audiences on Instagram, YouTube, Periscope and inside your organization.”[/vc_column_text][/vc_column][/vc_row]" ["post_title"]=> string(63) "3 viral video tips for PR pros: Lessons from AARP and Coca-Cola" ["post_excerpt"]=> string(154) "Did you know that a third of all online activity is spent watching video? Or that YouTube reaches more adults than any cable network, according to Adweek?" 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It evokes emotion and persuades. It builds trust and credibility. It can also attract viral audiences. Join this three-session workshop to learn the latest tools and techniques to help you become a master video communicator. You’ll discover how to shoot eye-catching videos on the cheap. You’ll also learn a simple process for adding livestreaming on Facebook Live, Instagram and YouTube Live to your program— along with new ways to attract larger audiences to your social media videos. Session 1: Video Storytelling Emotional storytelling: Produce videos that intrigue and captivate larger audiences Would you like to build a large fan base with videos that elicit emotional responses such as joy and empowerment? Would you like to discover your brand’s “emotional destination”—and use it to create videos that convey your message on social media? Veteran video producer Drew Keller will teach you how to plan and produce videos with big-time impact—but without a big-time budget.   You’ll learn:
  • How to determine the emotional destination of your story
  • Takeaways from our powerful videos production guide: How your emotional destination will affect each step of the process:
  • Budget
  • Tools
  • Scripting
  • Shooting
    • How to work with transcripts to create visual narratives
  • Easy ways to capture great images when the lighting is bad
  • Why great sound can make or break your emotional video
    • The fundamentals of framing, lighting and more …
Drew Killer is a video producer at StoryGuide and content developer at Microsoft.   Session 2: Smartphone Videos Run-and-gun videos: Smartphone techniques and apps that will transform you into a video hero Video constitutes over 90 percent of web traffic, but much of it isn’t worth watching—including boring event videos and executive interviews. This session changes that. You’ll get takeaways that anyone at your organization can use to shoot higher-quality, more-shareable videos using only their smartphones. You’ll also walk away with checklists to ensure production polish for every video story you create.   You’ll discover:
  • How to conceive cool videos for your smartphone
  • Scripting and storyboarding tips for smartphone video
  • Essential equipment—and why better audio matters
  • A practical “run and gun” video shooting guide
  • How to lower the price point for your video content
  • Common smartphone shooting pitfalls to avoid
  • Cool free and low-cost apps you can’t live without
  • Preparing for augmented relaity—how these skills apply to the future of video
Rob Kelton is a video producer at Intel.   Session 3: Livestreaming Skills The livestreaming life: Engage audiences with confidence on Facebook Live, Instagram and YouTube Livestreaming is hot, but it’s not for every company, and it’s not an add-on. Join this session to hear—from a video trainer who has worked with Google—exactly how to integrate live video into your social media strategy so you’re not just “checking the box.” You’ll learn which platforms best fit your brand, how to comfortably improvise unscripted content, and how to build an engaged following on Facebook Live, Instagram and YouTube. You'll learn:
  • What’s new on livestreaming—and how it has evolved since the early days of Meerkat and Periscope
  • What live video really is—and why Snapchat doesn’t qualify
  • How to create a streaming-ready social media strategy
  • How to choose the best platform for your brand
  • Getting comfortable with being uncomfortable, including:
  • How to overcome performance anxiety
  • How to shoot live with confidence
  • How to constantly change—test, run and revise
    • Case studies: How winning brands engage with live audiences
    • Best practices on Facebook Live, Instagram and YouTube Live
    • How to measure live video success
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Visual Communications

Dominate YouTube: Create a popular YouTube channel with winning videos

You’re missing out on one billion users and the second-largest search engine if you haven’t updated your video strategy to include YouTube. Join video marketing expert Lou Bortone and Webby Award-winning video producer Ty Stafford to create or improve your own—and to shoot and share more provoking videos on the cheap.

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Visual Communications

Create Shareable Videos: How to Plan, Produce and Distribute Brand Stories Millennials Love

Warning: This is NOT yet another standard PR webinar promising "visual storytelling 101 for communicators." It's advanced video training taught by a Hollywood insider and producer-director.

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