Tagged as: Youtube

The good news is you can escape this vicious cycle and stop executing social media tactics for their own sake by following a proven social media strategy guaranteed to drive business goals. PR pros who attend Lights, Camera, Action! Innovative Ways PR Can Harness the Video Storytelling Power of YouTube, Instagram, Vimeo and Vine will gain ground on competitors and learn to take advantage of incredible new opportunities to reach millions—not to mention supercharge SEO. A panel of leading video experts (including visual marketing trainer and Hollywood actor Cokey Falkow) and top brands Greenpeace and Clorox will give attendees the know-how to plan, script and create shareable online video.[/vc_column_text][vc_empty_space height="20px"][vc_row_inner][vc_column_inner][vc_column_text]What PR pros will learn: •YouTube, Vimeo, Instagram and Vine Updates: Latest developments in viral video creation and distribution—what works, who’s watching on YouTube compared to other online services and more •YouTube versus Vimeo: How to know which is best for a brand •Instagram versus Vine: Recent breakthroughs on these platforms for PR and marketing pros—plus factors to consider which to use •Getting started: A step-by-step guide designed to help create and distribute Web video for a client, company or brand •Hollywood secrets of killer content: Tips for telling an effective story using Web video •The talent and technology to have on hand to ensure success—a checklist of off-the-shelf hardware and software necessary to launch streaming video efforts •How to go viral using social media: Steps to help PR pros post on YouTube, Vimeo, Instagram and Vine •Secrets of using filters: What followers find most compelling, and how to choose the right filter for greater reach •Advanced engagement: How to use comments and hashtags to attract followers and drive engagement •Video SEO tips: Easy ways to tag and flag videos for wider reach •Measurement and Metrics: How to track and measure the value of aWeb video program and prove it to top management—using tools like Vimeo’s new “Stats,” YouTube metrics and more[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]" ["post_title"]=> string(121) "Lights, camera, action! Innovative ways PR can harness the video storytelling power of YouTube, Instagram, Vimeo and Vine" ["post_excerpt"]=> string(394) "PR professionals looking to create, promote and capitalize on Web videos will discover bold new ways to leverage YouTube, Instagram, Vimeo and Vine in a new webinar by PR University. This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(116) "lights-camera-action-innovative-ways-pr-can-harness-the-video-storytelling-power-of-youtube-instagram-vimeo-and-vine" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2016-03-29 22:25:21" ["post_modified_gmt"]=> string(19) "2016-03-30 03:25:21" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(53) "http://pru.prdaily.com/?post_type=webinars&p=777" ["menu_order"]=> int(0) ["post_type"]=> string(8) "webinars" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } } ["post_count"]=> int(7) ["current_post"]=> int(-1) ["in_the_loop"]=> bool(false) ["post"]=> object(WP_Post)#1449 (24) { ["ID"]=> int(3029) ["post_author"]=> string(3) "117" ["post_date"]=> string(19) "2017-04-13 12:14:23" ["post_date_gmt"]=> string(19) "2017-04-13 17:14:23" ["post_content"]=> string(2179) "Y17TP03
A webinar featuring video production expert Brian Malone, whose clients at Malone Media include Facebook, Salesforce and others. Stop having your mind blown by amazing video stats—and start blowing minds with your own amazing videos… Did you know video accounts for 74% of all online traffic? Or that all Facebook posts will be video-based in three to five years? Or that YouTube is exploding as the must-use search and social media platform for branded videos—with over one billion users? These astounding numbers add up to one unavoidable truth: Your career, content and budget could soon be DOA if you don’t add videography to your skillset today. Join this session to stay relevant and indispensible. In just 90 minutes, video producer Brian Malone will show you how to create and share low-cost, effective video for Facebook, YouTube and other platforms. You’ll also learn how to grab your fair share of today’s booming live streaming audience. You’ll learn:
  • Storytelling secrets: Six principles of crafting a narrative that captures your audiences’ attention—and keeps it
  • Planning essentials: What communicators must know about scripting, storyboarding, rehearsal and shot lists
  • The best equipment: Low-cost cameras, mics and lights
  • How to shoot like a pro: Seven rules of shooting stellar video
    • Sequencing
    • Rule of thirds
    • Match the scene
    • Avoid the jump cut
    • The “45 degree above zero” rule
    • Change your level
    • Axis of action or the “180 degree” rule
  • The most popular NLE editing solutions: Final Cut Pro, Avid, Vegas and Premier—and how to use them
  • Easy ways to use low-cost editing apps on the fly
  • Distribution magic: How to reach your audience where they are using Video Management Systems, YouTube and professional-grade webcasting
  • Live streaming—insights and next practices for going live: YouTube, Facebook, Periscope and Instagram
" ["post_title"]=> string(80) "Modern Video Workflow: Shoot, edit and distribute video with little or no budget" ["post_excerpt"]=> string(447) "Creating stellar video can be intimidating and difficult—unless you have access to a top videographer willing to spill the beans. Join this session to hear from one of the best in the business how to create low-cost, compelling visual content for your audience. You’ll learn easy methods to quickly shoot and distribute with Facebook Live, YouTube and your mobile device to drive more exposure and revitalize your brand—regardless of budget." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(6) "closed" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(66) "modern-video-workflow-shoot-edit-distribute-video-little-no-budget" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2017-04-28 13:53:08" ["post_modified_gmt"]=> string(19) "2017-04-28 18:53:08" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(54) "http://pr-university.com/?post_type=events&p=3029" ["menu_order"]=> int(0) ["post_type"]=> string(8) "webinars" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } ["comment_count"]=> int(0) ["current_comment"]=> int(-1) ["found_posts"]=> string(1) "7" ["max_num_pages"]=> float(1) ["max_num_comment_pages"]=> int(0) ["is_single"]=> bool(false) ["is_preview"]=> bool(false) ["is_page"]=> bool(false) ["is_archive"]=> bool(true) ["is_date"]=> bool(false) ["is_year"]=> bool(false) ["is_month"]=> bool(false) ["is_day"]=> bool(false) ["is_time"]=> bool(false) ["is_author"]=> bool(false) ["is_category"]=> bool(false) ["is_tag"]=> bool(true) ["is_tax"]=> bool(false) ["is_search"]=> bool(false) ["is_feed"]=> bool(false) ["is_comment_feed"]=> bool(false) ["is_trackback"]=> bool(false) ["is_home"]=> bool(false) ["is_404"]=> bool(false) ["is_embed"]=> bool(false) ["is_paged"]=> bool(false) ["is_admin"]=> bool(false) ["is_attachment"]=> bool(false) ["is_singular"]=> bool(false) ["is_robots"]=> bool(false) ["is_posts_page"]=> bool(false) ["is_post_type_archive"]=> bool(false) ["query_vars_hash":"WP_Query":private]=> string(32) "98dca42b428e826e896d427e2172516b" ["query_vars_changed":"WP_Query":private]=> bool(true) ["thumbnails_cached"]=> bool(false) ["stopwords":"WP_Query":private]=> NULL ["compat_fields":"WP_Query":private]=> array(2) { [0]=> string(15) "query_vars_hash" [1]=> string(18) "query_vars_changed" } ["compat_methods":"WP_Query":private]=> array(2) { [0]=> string(16) "init_query_flags" [1]=> string(15) "parse_tax_query" } } -->
Visual Communications

Modern Video Workflow: Shoot, edit and distribute video with little or no budget

Creating stellar video can be intimidating and difficult—unless you have access to a top videographer willing to spill the beans. Join this session to hear from one of the best in the business how to create low-cost, compelling visual content for your audience. You’ll learn easy methods to quickly shoot and distribute with Facebook Live, YouTube and your mobile device to drive more exposure and revitalize your brand—regardless of budget.

View Webinar

Visual Communications

Dominate YouTube: Create a popular YouTube channel with winning videos

You’re missing out on one billion users and the second-largest search engine if you haven’t updated your video strategy to include YouTube. Join video marketing expert Lou Bortone and Webby Award-winning video producer Ty Stafford to create or improve your own—and to shoot and share more provoking videos on the cheap.

View Webinar

Visual Communications

Create Shareable Videos: How to Plan, Produce and Distribute Brand Stories Millennials Love

Warning: This is NOT yet another standard PR webinar promising "visual storytelling 101 for communicators." It's advanced video training taught by a Hollywood insider and producer-director.

View Webinar

Content Marketing

#ContentMarketing that soars

A 75-minute webinar with live Q&A featuring IBM Digital Content Strategist Peter Barros. Content marketing engages your audience like nothing else. Put "public" back in your public relations! Reclaim lost audiences, results and budgets from marketing, investor relations and internal comms!

View Webinar

Search Engine Optimization (SEO)

3 online newsroom snafus—and how to fix them

Online newsrooms can attract journalists, casual readers and search engine spiders alike. Yet these PR-controlled content hubs often fail to generate adequate visibility for news and updates, because they fall victim to easily avoidable mistakes.

Read More

Visual Communications

Best uses of PR-generated video by top brands: What you can learn, borrow & steal

Does your boss or CMO still think TV is the best way to reach the masses? It’s not. YouTube reaches more U.S. adults aged 18-34 than any cable network. And Instagram enjoys over 150 million monthly users. That means it’s time to revisit your marketing strategy if you haven’t already added online video to the mix.

View Webinar

Visual Communications

Lights, camera, action! Innovative ways PR can harness the video storytelling power of YouTube, Instagram, Vimeo and Vine

PR professionals looking to create, promote and capitalize on Web videos will discover bold new ways to leverage YouTube, Instagram, Vimeo and Vine in a new webinar by PR University. This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention.

View Webinar