Travel Media Pitch Tank: Test Your Pitch, Hear Hot Topics and Score More Ink

Original Air Date: Thursday, Jul. 27, 2017

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Top travel and tourism outlets drive millions of people to the destinations and services they cover. Breaking into their pages can be tough, though. This webinar makes it easy for you to win the travel coverage you’ve been waiting for.

Join to hear firsthand from top editorial gatekeepers what stories they most like to cover, what they plan to cover in the months ahead and how to earn ink for your resort, destination, attraction, restaurant or travel service. You’ll also have the opportunity to pitch these journalists directly in our official “Pitch Tank.”

 

You’ll learn:

  • New trends and topics commanding coverage now
  • Editorial missions: How to customize pitches to outlets that differ in tone and audience
  • The story elements that attract travel journalists
  • How to handle trips, junkets and site visits
  • A checklist for vetting journalists and bloggers
  • How to use online and 360 video, virtual reality, Instagram photos and other multimedia to catch travel editors’ eyes
  • How to use Twitter, LinkedIn, Snapchat and other social media for improved media relations
  • Lessons for improving your pitches based on live Pitch Tank feedback

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Presented by:

Andrea Whittle

Andrea Whittle is an Associate Editor at Condé Nast Traveler, where she writes and edits pieces on travel, style, culture, and food for the magazine and website

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Cory M. Jobe

As Director of the Illinois Office of Tourism, Cory M. Jobe is responsible for leading the state’s tourism marketing and development efforts.

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Vicki Bristol

Vicki Bristol is senior communications and marketing manager at the New Orleans Convention & Visitors Bureau, specializing in media relations management and social media.

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Christopher Elliott

Christopher Elliott is an author, consumer advocate and journalist. His investigative reporting has earned him the reputation as “every consumer’s best friend.”

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Lilit Marcus

Lilit Marcus is an editor at CNN Travel. Prior to joining CNN, she was a contributing writer for Condé Nast Traveler.

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Greg Galant

Greg Galant is the co-founder and CEO of Muck Rack, the leading network for journalists to connect with sources on social media.

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Travel Media Pitch Tank: Test Your Pitch, Hear Hot Topics and Score More Ink

Original Air Date: Thursday, Jul. 27, 2017

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