How to Create a Successful Multimedia Strategy: How to Create and Place Infographics, Images, and Videos in Top Outlets

Original Air Date: Thursday, May. 11, 2017

A webinar featuring Laura King-Homan of Omaha Public Power District and Shanda Maloney, formerly from UFC.

The digital age is upon us, but a pivotal question still lingers in minds of communication and PR pros everywhere: What do journalists want in multimedia? Join this session to find out what top outlets are looking in multimedia placements and pitches and learn the keys to maximizing your organization’s exposure.

More and more, newsroom staffs are starting to resemble skeleton crews, but the appetite for content hasn’t dwindled. By leveraging brand journalism content, you can place stories and visuals with news outlets on your terms. This webinar will show you how Omaha Public Power District has done just this—it’s had multiple infographics, video, photos and stories picked up by local news media. Go beyond the simple press release and ramp up your efforts by offering complete content packages with stories, visuals and video, or email blasts directing news media to links on your brand journalism sites. Your news media partners will thank you for it. And you’ll get your story out there—told your way.

 

Session one: Tap the power of brand journalism to get coverage

More and more, newsroom staffs are starting to resemble skeleton crews, but the appetite for content hasn’t dwindled. By using brand journalism content, you can place stories and visuals with news outlets on your terms. This webinar will show you how Omaha Public Power District has done just this. Its had multiple infographics, video, photos and stories picked up by local news media. Go beyond the simple press release and ramp up your efforts by offering complete content packages with stories, visuals and video, or email blasts directing news media to links on your brand journalism sites. Your news media partners will thank you for it. And you’ll get your story out there—told your way.

 

In just one hour, Laura King-Homan will show you how Omaha Public Power District has placed infographics, images and video into top outlets.

You’ll learn:

 

  • What newsrooms look for in complete content packages

 

  • How to boost your coverage

 

  • How to use brand journalism content

 

Session Two: How to pitch visuals to journalists and land blockbuster press

Pitching reporters can be daunting. Every outlet, regardless of size, has various needs which makes placing your content seemingly impossible. Learn how Ultimate Fighting Championship (UFD), one of the world’s fastest growing sports, catapulted its content to the forefront of sports media.

Shanda Maloney has more than 15 years of marketing experience and has spent the last six and a half years working in sports, leading UFC’s digital content team.

In this session you will learn:

  • How picking the right image/infographic/video can tell a dramatic story
  • Give the media your unique point of view
  • How engaging your community for content ideas will help earn media placements
  • Testing content style to find what fits for each respective platform

Presented by:

Shanda Maloney

Shanda Maloney is the digital marketing and social media strategist for the Ultimate Fighting Championship (UFC).

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Laura King-Homan

Laura King-Homan is a communications pro at Omaha Public Power District with nearly 20 years in print journalism, including page design, editing and reporting. She was part of an Omaha World-Herald design staff that won several Society of Newspaper Design awards.

View Presenter

How to Create a Successful Multimedia Strategy: How to Create and Place Infographics, Images, and Videos in Top Outlets

Original Air Date: Thursday, May. 11, 2017

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