On Demand Videos

Media Relations

Pitching to Editors Webinar Test your pitch, hear the latest story trends and win more ink

Are you searching for that big win with an A-list publication? Just one hit at a top news outlet can justify your entire 2018 media relations budget. Join this panel of journalists from a variety of different beats to learn how to land your story on their hallowed pages every time. They’ll reveal 2018’s biggest trends, share foolproof pitching tips and show you how to build valuable relationships with other “Holy Grail” outlets.

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Media Relations

Create and Sustain Best Practices for YouTube Success Virtual Summit How to start and grow a profitable YouTube Channel

Have you been wanting to start a YouTube channel but don’t know where to begin? Or have you started one without much success and want key tips on how to consistently start gaining subscribers with interesting and engaging content? Join this virtual summit and learn everything you need to know about launching and sustaining a successful YouTube channel.

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Media Relations

The 2018 Powerful Press Releases and Pitches Virtual Summit: New writing strategies to cut through the clutter and score more media hits

Tired of having your press releases and pitches find their way into newsroom delete folders—instead of onto front pages, media websites and news broadcasts? Worried about declining coverage, share of voice and the respect of your execs? Join this in-depth training session with media relations experts Tamra Johnson (AAA), Carolyn Evert (JP Morgan Chase) and Nick Lanyi (Ragan Consulting Group) to energize your PR writing—and increase placement for every media message you craft.

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Visual Communications

The 2018 Video and Visual Storytelling Virtual Summit: New tools, tricks and formulas to shoot money-making videos

If you’re not using video, you’re losing out. Video drives a 157 percent increase in organic search traffic and increases website traffic by 55 percent. Even better: You don’t have to be a seasoned director to create sizzling videos that convert viewers into buyers. Join this in-depth training workshop with Zynara Ng (Google), Lou Bortone and Carmen Collins (Cisco) and Shannon High to learn their latest video tricks and best practices. Don’t miss this event if you want to become your organization’s top video guru—and transform views into revenues.

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Content Marketing

GDPR and Data Privacy for Communicators webinar: How U.S. communicators can get ahead of new data privacy threats and standards

Last month’s GDPR* deadline sparked concern in the United States, because we’ll soon follow Europe’s lead. The message is clear: You risk losing public trust—and your credibility as a digital communicator—if you don’t get ahead of data privacy. Join Daniel M. Goldberg (Frankfurt Kurnit Klein + Selz), Will Ruppel (IBM) and Brandi Boatner (IBM) to discover—before it’s too late—how new data policies and practices will directly affect your websites, social media, media outreach and even email marketing.

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Media Relations

Travel and Tourism Pitch Tank: Score more ink for your destination

Every destination wants to showcase their unique amenities but how do you separate yourself from the rest and gain valuable media placements? This webinar serves as a one-stop-shop for your travel media needs. Hear from top journalists in travel and tourism about what they cover and how they want to be pitched to give your destination the edge it deserves.

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Content Marketing

Content Marketing Virtual Summit: Update your strategy and brand awareness to boost your ROI

Are you in need of an updated content strategy? Are you interested in learning what platforms work well when creating content? How about the best ways to track, promote and distribute content? Join this three-session webinar workshop and learn how to create a content strategy guaranteed to drive engagement and business goals. You’ll leave with a framework and proven templates for improving reach, results and ROI.

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