On Demand Videos

Writing and Editing

PR Writing Virtual Summit: Inject the WOW! factor into copy for greater reach and ROI

Want to engage and compel readership—on any medium? Would you like more coverage and reach for every press release, pitch or social media post you craft? Learn how to write better, faster and easier when you join this three-hour workshop with a trio of world-class wordsmiths. You’ll dramatically increase your writing competence and confidence using powerful journalism principles guaranteed to make your copy more newsworthy, compelling and shareable.

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Visual Communications

Advanced Visual Storytelling on Instagram

Social media moves fast—and Instagram leads the pack when it comes to audience growth, algorithm updates and new features. October alone saw the launch of new creative tools for Stories, a fresh way to engage followers using polling stickers, expanded comment controls, innovative galleries options and the ability to monitor Instagram engagement from Facebook.

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Media Training

The Media Training Survival Guide: New Techniques to Turn Duds into Media Darlings

Join this hands-on session for techniques the best media trainers use to quickly turn duds into media darlings. In one hour, you’ll learn the secrets of surviving—and thriving—in media interviews. You’ll also discover simple tools you can use to quickly prepare anyone at your company for any media opportunity so you win more positive press.

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Crisis Communications

Crisis Communications Virtual Summit: Stop disaster with a digital-ready plan

Just one hit in an A-list outlet can be worth thousands—and freelancers could be your “back door” to that front-page coverage. Join this panel of leading contributors to learn how to pitch them and other freelancers—many who write for multiple outlets. They’ll help you strengthen your pitches during a live Q&A and interactive pitch session—and reveal exactly what the widest-reaching outlets want and how you can give it to them. 

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