PR Measurement Virtual Summit: New ways to track success and crack the ‘ROI code’

Want to justify your budget? Need to learn the latest ways to track and improve results? Want to know which channels are driving the most leads—and which KPIs execs love? Learn all this and more in this training session with Sean Williams (Kent State University), Julie O’Neill (Texas Christian University) and Andrew Bates (AARP)—who will reveal new measurement guidelines, how to analyze data to extract insights, and what’s next in social media analytics. In our upcoming webinar, you’ll learn how to craft and deliver a powerful, resonant speech.

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Content Marketing

Content Marketing Virtual Summit: Update your strategy and brand awareness to boost your ROI

Are you in need of an updated content strategy? Are you interested in learning what platforms work well when creating content? How about the best ways to track, promote and distribute content? Join this three-session webinar workshop and learn how to create a content strategy guaranteed to drive engagement and business goals. You’ll leave with a framework and proven templates for improving reach, results and ROI.

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Media Relations

Travel and Tourism Pitch Tank: Score more ink for your destination

Every destination wants to showcase their unique amenities but how do you separate yourself from the rest and gain valuable media placements? This webinar serves as a one-stop-shop for your travel media needs. Hear from top journalists in travel and tourism about what they cover and how they want to be pitched to give your destination the edge it deserves.

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