Adam Hernandez represents Southwest Airlines as a specialist on the social business team, where he works on social and digital strategy. Hernandez tries to embed social media into every aspect of the business. He has managed the social team during such landmark events as the unveiling of a bold new look for the airline in 2014, the repeal of the Wright Amendment restricting long-haul flights from Southwest’s Love Field, and the 2016 launch of the uniquely painted plane, the Tennessee One. If you follow Southwest’s social channels, you might see Hernandez in a live stream. In his four years at Southwest, his work in social customer care has made him an expert on the legendary Southwest culture.