Amanda Todorovich is the director of content marketing at Cleveland Clinic. She manages a team of writers, designers, digital engagement strategists and project managers to serve enterprise content needs both on- and off-line. Her team is responsible for the #1 most-visited hospital blog in the country (health.clevelandclinic.org). Amanda leads social media channel management, email marketing strategy, print production, content syndication, as well as brand guidelines and architecture. Amanda joined Cleveland Clinic in February 2013, after serving for four years as chief content officer and co-founder of MedCity Media, one of the fastest growing online publishers in the healthcare and life sciences industry. With more than 15 years of storytelling experience, Amanda is passionate about finding innovative ways to leverage every piece of content her team produces.