Andrew Grinaker has crafted content, social and brand reputation strategies for clients for over 10 years. Starting in a Seattle talk radio station newsroom, Andrew moved into digital and creative, building an interactive agency from 3 employees to 30. The agency designed and built complex web properties for Real Networks, National Geographic and Paramount Pictures. He managed search and social teams at CDK Global, working for General Motors, Hyundai, Volkswagen, and Lexus. Andrew is the Associate Director of Content Strategy at Possible, a creative agency doing content and social strategy for AT&T, Bacardi, Skype, Microsoft Office, Holiday Inn, and Coca-Cola.