Christopher S. Penn is the vice president of marketing technology at SHIFT Communications, a data-driven PR and marketing agency, a co-founder of PodCamp with Chris Brogan, a co-host of the Marketing Over Coffee marketing podcast with John Wall, a professor of Internet Marketing and lead subject matter expert, curriculum designer, and professor of Advanced Social Media at the University of San Francisco online. A recognized thought leader, author and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. He also holds a black belt in ninjutsu under the guidance of senior master instructor Mark Davis of the Boston Martial Arts Center.