Cindy Villafranca, senior communications specialist at Southwest Airlines, has 17+ years of comms experience. She reports on measurement and analyzes PR and comms activities and campaigns. She also mines data to find trends in media coverage and social media conversation. She creates ROI and analytic reports and works with the Social Business and Social Care Teams on reports to key stakeholders. Cindy began as a TV news producer for KOTV in Tulsa. She left the news business, moving to PR, applying her news experience to internal and external comms, crises, social media and measurement and analytics. Cindy has worked for Tulsa Community College, the American Heart Association, Balfour Beatty Construction, and Southwest Airlines.