Deborah Katz

Deborah Katz is vice president of digital strategy at Launch DRTV, where she oversees direct-to-consumer digital content and e-commerce strategies for customer acquisition and retention. Katz is also founder and chief strategy officer at Prescient Marketing Inc., where she offers strategic consulting and advisory services to organizations on the use of scalable, data-driven marketing solutions fueling revenue growth. She has more than 15 years of experience in digital writing, and her knowledge has drastically advanced in the era of social media for mobile.