Jenn Herman is a social media consultant, speaker and globally recognized Instagram expert. She’s the forefront blogger on Instagram marketing, and her blog, Jenn’s Trends, has won Social Media Examiner’s designation as a Top 10 Social Media Blog three years in a row. Jenn provides tips, resources and training for small to mid-size businesses that need structure in their social media strategies. She has been featured in Inc., Yahoo Finance and numerous other podcasts and publications. She’s the author of “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy.”
Fake news. Alternative facts. “Don’t believe what you’re reading or seeing.” It’s abundantly clear that fake news has been a prevalent thought in the minds of millions over the past year. Still, as communicators, what are we to do? Join this immersive event to learn from the nation’s top editors and social media experts, as they teach us how to drain the #FakeNews swamp.
If you manage your social media efforts and struggle to keep up with latest updates on the top five channels, this workshop is for you. Join Jenn Herman (author “Instagram for Business), Darnell Brady (social media manager, Jacksonville Jaguars) and Carlin Twedt (marketing and social media manager, PR Daily) to demystify recent algorithm changes—and update your strategy to increase reach and ROI on Facebook, Instagram, Twitter, Pinterest and LinkedIn.
Social media moves fast—and Instagram leads the pack when it comes to audience growth, algorithm updates and new features. October alone saw the launch of new creative tools for Stories, a fresh way to engage followers using polling stickers, expanded comment controls, innovative galleries options and the ability to monitor Instagram engagement from Facebook.