Karen Budell



Karen Budell leads content marketing for the Google enterprise measurement and analytics product suite, where she’s responsible for research, planning, development, publishing and distribution. She spent nearly 10 years at Chicago Tribune Co. as a reporter and a digital content producer before moving into brand marketing and strategy. She then led a 40-person, award-winning department at Imagination, a Chicago-based customer publisher and content marketing agency. Two years later, she moved to California and began working in B2B enterprise software, launching targeted content marketing programs.