Lou Bortone is president of Lou Bortone Video Marketing. A video marketing strategist and creative director, he specializes in online branding and video production. He is a former television exec who worked for E! Entertainment Television and Fox Family World-wide in Los Angeles. He is also an author and ghostwriter of six business books, a certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. He develops online branding strategies, including video production and editing, social media marketing and online video consulting.