Paula Berg

Director of Digital Media

Hewlett Packard Enterprise

Paula Berg is director of digital media at the new Hewlett Packard Enterprise, where she specializes in digital and social media strategy, brand journalism, content marketing, strategic communication planning and reputation management. She served as manager of digital media at HP before the company’s separation. She previously worked with Linhart PR and Southwest Airlines before that, where she served as the company’s first manager of emerging media, responsible for the development of the airlines’ acclaimed social media strategy. Under her leadership, the “Nuts About Southwest” blog was named Best Blog by PR News in 2007, 2008 and 2009.