Vincent J. Dollard, APR, is associate VP of communications for Emory¹s Woodruff Health Sciences Center. He directs strategic planning for media relations, issues and crisis management. The Woodruff Health Sciences Center comprises Emory Healthcare; the Schools of Medicine, Public Health, and Nursing; the Winship Cancer Institute; and Yerkes National Primate Research Center. Before joining Emory in 2001, Dollard served as director of communications for the Environmental Protection Division of the Georgia Department of Natural Resources where he communicated state environmental laws and initiatives to citizens.