Tagged as: Instagram

The good news is you can escape this vicious cycle and stop executing social media tactics for their own sake by following a proven social media strategy guaranteed to drive business goals. PR pros who attend Lights, Camera, Action! Innovative Ways PR Can Harness the Video Storytelling Power of YouTube, Instagram, Vimeo and Vine will gain ground on competitors and learn to take advantage of incredible new opportunities to reach millions—not to mention supercharge SEO. A panel of leading video experts (including visual marketing trainer and Hollywood actor Cokey Falkow) and top brands Greenpeace and Clorox will give attendees the know-how to plan, script and create shareable online video.[/vc_column_text][vc_empty_space height="20px"][vc_row_inner][vc_column_inner][vc_column_text]What PR pros will learn: •YouTube, Vimeo, Instagram and Vine Updates: Latest developments in viral video creation and distribution—what works, who’s watching on YouTube compared to other online services and more •YouTube versus Vimeo: How to know which is best for a brand •Instagram versus Vine: Recent breakthroughs on these platforms for PR and marketing pros—plus factors to consider which to use •Getting started: A step-by-step guide designed to help create and distribute Web video for a client, company or brand •Hollywood secrets of killer content: Tips for telling an effective story using Web video •The talent and technology to have on hand to ensure success—a checklist of off-the-shelf hardware and software necessary to launch streaming video efforts •How to go viral using social media: Steps to help PR pros post on YouTube, Vimeo, Instagram and Vine •Secrets of using filters: What followers find most compelling, and how to choose the right filter for greater reach •Advanced engagement: How to use comments and hashtags to attract followers and drive engagement •Video SEO tips: Easy ways to tag and flag videos for wider reach •Measurement and Metrics: How to track and measure the value of aWeb video program and prove it to top management—using tools like Vimeo’s new “Stats,” YouTube metrics and more[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]" ["post_title"]=> string(121) "Lights, camera, action! Innovative ways PR can harness the video storytelling power of YouTube, Instagram, Vimeo and Vine" ["post_excerpt"]=> string(394) "PR professionals looking to create, promote and capitalize on Web videos will discover bold new ways to leverage YouTube, Instagram, Vimeo and Vine in a new webinar by PR University. This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(116) "lights-camera-action-innovative-ways-pr-can-harness-the-video-storytelling-power-of-youtube-instagram-vimeo-and-vine" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2016-03-29 22:25:21" ["post_modified_gmt"]=> string(19) "2016-03-30 03:25:21" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(53) "http://pru.prdaily.com/?post_type=webinars&p=777" ["menu_order"]=> int(0) ["post_type"]=> string(8) "webinars" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } } ["post_count"]=> int(6) ["current_post"]=> int(-1) ["in_the_loop"]=> bool(false) ["post"]=> object(WP_Post)#1501 (24) { ["ID"]=> int(3440) ["post_author"]=> string(3) "117" ["post_date"]=> string(19) "2018-03-23 10:33:40" ["post_date_gmt"]=> string(19) "2018-03-23 15:33:40" ["post_content"]=> string(4159) "If you manage your social media efforts and struggle to keep up with latest updates on the top five channels, this workshop is for you. Join Jenn Herman (author “Instagram for Business), Darnell Brady (social media manager, Jacksonville Jaguars) and Carlin Twedt (marketing and social media manager, PR Daily) to demystify recent algorithm changes—and update your strategy to increase reach and ROI on Facebook, Instagram, Twitter, Pinterest and LinkedIn. You’ll learn how to:
  • Triple engagement for your social media campaigns in the post-organic era
  • Craft posts, host chats and run polls that boost shares and keep feeds fresh
  • Elevate your social media storytelling with better images and videos
  • Achieve metrics that impress leaders and influence budgets
Session 1: Social media updates What’s new and what’s working: Fresh skills to thrive on the “Big 5” Change is a constant in social media. New channels appear almost daily. Yet the “Big 5” have maintained longevity through it all. Join to hear the latest algorithm changes on each major platform, what the research says about where to invest your time—and the core skills you now need to thrive on Facebook, Instagram, Twitter, LinkedIn and Pinterest. You’ll learn:
  • New research: The status of Facebook, Instagram, Twitter, Pinterest and LinkedIn
  • What’s working today to drive results on each of the Big 5
  • Content strategies and skills that cross social media channels—from core design skills (graphics, images and video) to digital copywriting
  • Where (and how) to invest as paid social media becomes the new norm
Jenn Herman is author of “Instagram for Business.” @Jenns_Trends Session 2: Content creation Social storytelling: How to write, snap and shoot amazing social media posts Now that you know the latest Big 5 updates, here’s how to plan, produce and post stellar social media content that hits the sweet spot. You’ll discover how to parlay online monitoring into social media storytelling—and steps you can take now to create compelling posts, images and videos that will win big on any of your organization’s primary social media channels. You’ll learn:
  • Data-driven storytelling: How to transform data insights into social media stories
  • How to brainstorm creative ways to tell your story using tools such as “Crowd Table”
  • How to write a compelling post—essential words, phrases and rules of thumb
  • How to create great images and videos for social media—including low-cost equipment, how to set up the shot, and editing tips
Darnell Brady is the social media manager for the Jacksonville Jaguars. @spreadHDGFX Session 3: Social media engagement Next steps: How to drive engagement and ROI across the ‘Big 5’ Social media proliferation is real. Content improves while attention spans and the shelf-lives of posts diminish. Thankfully, social media managers can survive and thrive with a strong understanding of their audience and execution that goes beyond garden-variety best practices. This session focuses on the clever tactics that time- and budget-strapped social media managers can use to turbocharge engagement and ROI. You’ll learn how to:
  • Make smarter social media decisions with little or no budget
  • Better understand your audience beyond vanity metrics
  • Swap time-wasting tactics for meaningful interactions on any platform
  • Make the most of paid social media budgets
Carlin Twedt is the marketing and social media manager at Ragan Communications (PR Daily). @prdaily @Carl_In_Tweets  " ["post_title"]=> string(131) "The 2018 Social Media Virtual Summit: New ways to boost your skills and ROI on Facebook, Instagram, Twitter, Pinterest and LinkedIn" ["post_excerpt"]=> string(460) "If you manage your social media efforts and struggle to keep up with latest updates on the top five channels, this workshop is for you. Join Jenn Herman (author “Instagram for Business), Darnell Brady (social media manager, Jacksonville Jaguars) and Carlin Twedt (marketing and social media manager, PR Daily) to demystify recent algorithm changes—and update your strategy to increase reach and ROI on Facebook, Instagram, Twitter, Pinterest and LinkedIn. " ["post_status"]=> string(7) "publish" ["comment_status"]=> string(6) "closed" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(127) "the-2018-social-media-virtual-summit-new-ways-to-boost-your-skills-and-roi-on-facebook-instagram-twitter-pinterest-and-linkedin" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2018-06-05 17:16:14" ["post_modified_gmt"]=> string(19) "2018-06-05 22:16:14" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(55) "https://pr-university.com/?post_type=events&p=3440" ["menu_order"]=> int(0) ["post_type"]=> string(8) "webinars" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } ["comment_count"]=> int(0) ["current_comment"]=> int(-1) ["found_posts"]=> string(1) "6" ["max_num_pages"]=> float(1) ["max_num_comment_pages"]=> int(0) ["is_single"]=> bool(false) ["is_preview"]=> bool(false) ["is_page"]=> bool(false) ["is_archive"]=> bool(true) ["is_date"]=> bool(false) ["is_year"]=> bool(false) ["is_month"]=> bool(false) ["is_day"]=> bool(false) ["is_time"]=> bool(false) ["is_author"]=> bool(false) ["is_category"]=> bool(false) ["is_tag"]=> bool(true) ["is_tax"]=> bool(false) ["is_search"]=> bool(false) ["is_feed"]=> bool(false) ["is_comment_feed"]=> bool(false) ["is_trackback"]=> bool(false) ["is_home"]=> bool(false) ["is_404"]=> bool(false) ["is_embed"]=> bool(false) ["is_paged"]=> bool(false) ["is_admin"]=> bool(false) ["is_attachment"]=> bool(false) ["is_singular"]=> bool(false) ["is_robots"]=> bool(false) ["is_posts_page"]=> bool(false) ["is_post_type_archive"]=> bool(false) ["query_vars_hash":"WP_Query":private]=> string(32) "3bdd00f25de005d01e1087b734290586" ["query_vars_changed":"WP_Query":private]=> bool(true) ["thumbnails_cached"]=> bool(false) ["stopwords":"WP_Query":private]=> NULL ["compat_fields":"WP_Query":private]=> array(2) { [0]=> string(15) "query_vars_hash" [1]=> string(18) "query_vars_changed" } ["compat_methods":"WP_Query":private]=> array(2) { [0]=> string(16) "init_query_flags" [1]=> string(15) "parse_tax_query" } } -->
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Lights, camera, action! Innovative ways PR can harness the video storytelling power of YouTube, Instagram, Vimeo and Vine

PR professionals looking to create, promote and capitalize on Web videos will discover bold new ways to leverage YouTube, Instagram, Vimeo and Vine in a new webinar by PR University. This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention.

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