Tagged as: Measurement

But it’s not enough anymore to just tie results to the bottom line. Instead, communicators like you now must also provide research and measurement that address C-suite hot buttons like issues management—especially if you are to help inform, guide and even drive key business decisions. That’s next-level, strategic measurement—and it’s the key to increasing PR’s role and respect in the C-suite.[/vc_column_text][vc_empty_space height="20px"][vc_row_inner][vc_column_inner][vc_column_text]In one compact, fast-paced webinar, you’ll learn which tools, KPIs and methodologies are the most productive ways to track, measure and present PR success—and exactly which data points CMOs and CCOs now expect to see in your reports. You’ll come away with checklists, tips, new C-Suite Success Metrics and—best of all—practical advice for using research to project reputation, improve business results … and increase your budget, prominence and career opportunities.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]" ["post_title"]=> string(81) "How corporate communications can use measurement to increase influence and impact" ["post_excerpt"]=> string(344) "CCOs and CMOs are demanding greater accountability for PR efforts—but it’s hard to know exactly what metrics most impress them. The same goes for savvy marketing managers. Some demand metrics showing how your efforts increase leads. Others want data showing that you drive sales, boost traffic, generate customer wins and even reduce costs." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(81) "how-corporate-communications-can-use-measurement-to-increase-influence-and-impact" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2015-11-05 02:57:49" ["post_modified_gmt"]=> string(19) "2015-11-05 08:57:49" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(53) "http://pru.prdaily.com/?post_type=webinars&p=776" ["menu_order"]=> int(0) ["post_type"]=> string(8) "webinars" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } } ["post_count"]=> int(8) ["current_post"]=> int(-1) ["in_the_loop"]=> bool(false) ["post"]=> object(WP_Post)#1501 (24) { ["ID"]=> int(3440) ["post_author"]=> string(3) "117" ["post_date"]=> string(19) "2018-03-23 10:33:40" ["post_date_gmt"]=> string(19) "2018-03-23 15:33:40" ["post_content"]=> string(4159) "If you manage your social media efforts and struggle to keep up with latest updates on the top five channels, this workshop is for you. Join Jenn Herman (author “Instagram for Business), Darnell Brady (social media manager, Jacksonville Jaguars) and Carlin Twedt (marketing and social media manager, PR Daily) to demystify recent algorithm changes—and update your strategy to increase reach and ROI on Facebook, Instagram, Twitter, Pinterest and LinkedIn. You’ll learn how to:
  • Triple engagement for your social media campaigns in the post-organic era
  • Craft posts, host chats and run polls that boost shares and keep feeds fresh
  • Elevate your social media storytelling with better images and videos
  • Achieve metrics that impress leaders and influence budgets
Session 1: Social media updates What’s new and what’s working: Fresh skills to thrive on the “Big 5” Change is a constant in social media. New channels appear almost daily. Yet the “Big 5” have maintained longevity through it all. Join to hear the latest algorithm changes on each major platform, what the research says about where to invest your time—and the core skills you now need to thrive on Facebook, Instagram, Twitter, LinkedIn and Pinterest. You’ll learn:
  • New research: The status of Facebook, Instagram, Twitter, Pinterest and LinkedIn
  • What’s working today to drive results on each of the Big 5
  • Content strategies and skills that cross social media channels—from core design skills (graphics, images and video) to digital copywriting
  • Where (and how) to invest as paid social media becomes the new norm
Jenn Herman is author of “Instagram for Business.” @Jenns_Trends Session 2: Content creation Social storytelling: How to write, snap and shoot amazing social media posts Now that you know the latest Big 5 updates, here’s how to plan, produce and post stellar social media content that hits the sweet spot. You’ll discover how to parlay online monitoring into social media storytelling—and steps you can take now to create compelling posts, images and videos that will win big on any of your organization’s primary social media channels. You’ll learn:
  • Data-driven storytelling: How to transform data insights into social media stories
  • How to brainstorm creative ways to tell your story using tools such as “Crowd Table”
  • How to write a compelling post—essential words, phrases and rules of thumb
  • How to create great images and videos for social media—including low-cost equipment, how to set up the shot, and editing tips
Darnell Brady is the social media manager for the Jacksonville Jaguars. @spreadHDGFX Session 3: Social media engagement Next steps: How to drive engagement and ROI across the ‘Big 5’ Social media proliferation is real. Content improves while attention spans and the shelf-lives of posts diminish. Thankfully, social media managers can survive and thrive with a strong understanding of their audience and execution that goes beyond garden-variety best practices. This session focuses on the clever tactics that time- and budget-strapped social media managers can use to turbocharge engagement and ROI. You’ll learn how to:
  • Make smarter social media decisions with little or no budget
  • Better understand your audience beyond vanity metrics
  • Swap time-wasting tactics for meaningful interactions on any platform
  • Make the most of paid social media budgets
Carlin Twedt is the marketing and social media manager at Ragan Communications (PR Daily). @prdaily @Carl_In_Tweets  " ["post_title"]=> string(131) "The 2018 Social Media Virtual Summit: New ways to boost your skills and ROI on Facebook, Instagram, Twitter, Pinterest and LinkedIn" ["post_excerpt"]=> string(460) "If you manage your social media efforts and struggle to keep up with latest updates on the top five channels, this workshop is for you. Join Jenn Herman (author “Instagram for Business), Darnell Brady (social media manager, Jacksonville Jaguars) and Carlin Twedt (marketing and social media manager, PR Daily) to demystify recent algorithm changes—and update your strategy to increase reach and ROI on Facebook, Instagram, Twitter, Pinterest and LinkedIn. " ["post_status"]=> string(7) "publish" ["comment_status"]=> string(6) "closed" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(127) "the-2018-social-media-virtual-summit-new-ways-to-boost-your-skills-and-roi-on-facebook-instagram-twitter-pinterest-and-linkedin" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2018-06-05 17:16:14" ["post_modified_gmt"]=> string(19) "2018-06-05 22:16:14" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(55) "https://pr-university.com/?post_type=events&p=3440" ["menu_order"]=> int(0) ["post_type"]=> string(8) "webinars" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } ["comment_count"]=> int(0) ["current_comment"]=> int(-1) ["found_posts"]=> string(1) "8" ["max_num_pages"]=> float(1) ["max_num_comment_pages"]=> int(0) ["is_single"]=> bool(false) ["is_preview"]=> bool(false) ["is_page"]=> bool(false) ["is_archive"]=> bool(true) ["is_date"]=> bool(false) ["is_year"]=> bool(false) ["is_month"]=> bool(false) ["is_day"]=> bool(false) ["is_time"]=> bool(false) ["is_author"]=> bool(false) ["is_category"]=> bool(false) ["is_tag"]=> bool(true) ["is_tax"]=> bool(false) ["is_search"]=> bool(false) ["is_feed"]=> bool(false) ["is_comment_feed"]=> bool(false) ["is_trackback"]=> bool(false) ["is_home"]=> bool(false) ["is_404"]=> bool(false) ["is_embed"]=> bool(false) ["is_paged"]=> bool(false) ["is_admin"]=> bool(false) ["is_attachment"]=> bool(false) ["is_singular"]=> bool(false) ["is_robots"]=> bool(false) ["is_posts_page"]=> bool(false) ["is_post_type_archive"]=> bool(false) ["query_vars_hash":"WP_Query":private]=> string(32) "0b7fa917dceb469868b41287ff1afb08" ["query_vars_changed":"WP_Query":private]=> bool(true) ["thumbnails_cached"]=> bool(false) ["stopwords":"WP_Query":private]=> NULL ["compat_fields":"WP_Query":private]=> array(2) { [0]=> string(15) "query_vars_hash" [1]=> string(18) "query_vars_changed" } ["compat_methods":"WP_Query":private]=> array(2) { [0]=> string(16) "init_query_flags" [1]=> string(15) "parse_tax_query" } } -->
Content Marketing

Content Marketing Virtual Summit: Update your strategy and brand awareness to boost your ROI

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Search Engine Optimization (SEO)

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Measurement

How corporate communications can use measurement to increase influence and impact

CCOs and CMOs are demanding greater accountability for PR efforts—but it’s hard to know exactly what metrics most impress them. The same goes for savvy marketing managers. Some demand metrics showing how your efforts increase leads. Others want data showing that you drive sales, boost traffic, generate customer wins and even reduce costs.

View Webinar