Pitching is challenging. And it's only getting harder as newsroom pressure grows and the news hole rapidly shrinks. So how do you break through to harried gatekeepers? Answer: Ask them directly for their PR hot buttons, third rails and back doors to coverage.
Online newsrooms can attract journalists, casual readers and search engine spiders alike.
Yet these PR-controlled content hubs often fail to generate adequate visibility for news and updates, because they fall victim to easily avoidable mistakes.