Tagged as: video

Online video represents an incredible opportunity to reach new audiences. What’s more, you don’t have to be a Hollywood insider—or have a Hollywood budget—to capture eyes and imaginations. Here are three easy tips for shooting and sharing videos that engage fans online: 1. Use a tripod to eliminate distracting motion. You’ll notice a huge improvement in video quality just by using a tripod, assures TJ Cooney, multimedia producer at AARP Studios. This instantly makes your footage look more solid and professional. Cooney espouses a less-is-more mindset when it comes to shooting video. “Less movement is better. Don’t pan, tilt or zoom,” he says. “There’s a place for movement, but don’t try to create cool movements with a camera if you’re not a video professional.” He instead advises using action in the scene to create motion (e.g., a waiter entering or exiting the shot). You can also use editing software to simulate pan, tilt and zoom movements after the shoot. Watch the PR University webinar “Create Emmy-quality videos: Win audiences on Instagram, YouTube, Periscope and inside your organization ” to learn how to create and distribute stellar videos. 2. Seek—and shoot—emotional moments. Remember the human element and shoot emotional stories, advises former TV producer and three-time Emmy-award winner Lisa Lubin. One way to do this is to find a real person affected by your product or service. Film that person and tell their story—not the story of your product or service. For example, Cooney’s recent YouTube video “Badass Pilot Buys Own Fighter Jet” reached 1 million views this week. In the video, he interviewed retired U.S. Marine test pilot and AARP member Art Nalls, whose passion led him to buy himself a British Harrier Jump Jet. 3. Avoid excessive branding. Most media sites and many blogs won’t post your video if it’s heavily branded. “It’s the same with social media followers,” says Cooney. “They don’t want to see a logo front and center.” He adds this twist: “Consider leaving your brand or company name out of your script or video entirely.” Coca-Cola, for example, recently removed labels from its cans in Middle Eastern countries to raise awareness of prejudices and stereotypes in honor of the Islamic holy month of Ramadan. The accompanying YouTube video titled “Remove Labels This Ramadan” has gotten over 15 million views so far this month. Brian Pittman is a Ragan Communications consultant and webinar manager for PR Daily’s PR University. TJ Cooney (AARP Studios) and three-time Emmy winner Lisa Lubin shares advanced video production and distribution techniques in the PR University webinar, “Create Emmy-quality videos: Win audiences on Instagram, YouTube, Periscope and inside your organization.”[/vc_column_text][/vc_column][/vc_row]" ["post_title"]=> string(63) "3 viral video tips for PR pros: Lessons from AARP and Coca-Cola" ["post_excerpt"]=> string(154) "Did you know that a third of all online activity is spent watching video? Or that YouTube reaches more adults than any cable network, according to Adweek?" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(62) "3-viral-video-tips-for-pr-pros-lessons-from-aarp-and-coca-cola" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2015-11-04 13:49:55" ["post_modified_gmt"]=> string(19) "2015-11-04 19:49:55" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(29) "http://pru.prdaily.com/?p=925" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [7]=> object(WP_Post)#1509 (24) { ["ID"]=> int(785) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2014-09-25 12:00:27" ["post_date_gmt"]=> string(19) "2014-09-25 17:00:27" ["post_content"]=> string(830) "[vc_row][vc_column][vc_column_text]Not only is video the fastest-growing segment in online marketing, but it also gives you greater social media reach and SEO exposure. That’s because YouTube is the second-most popular search engine after Google. It’s also because search algorithms increasingly reward visual content and social media engagement. This 90-minute session will give you the know-how you need to plan, script and create shareable online video. You’ll also learn how to quickly post compelling videos on platforms like YouTube, Instagram, Vine and Vimeo. Join this practical training session to discover video-shooting tips, editing techniques and social-sharing checklists guaranteed to help you build brand, boost social media reach and score more mainstream media attention." ["post_title"]=> string(81) "Best uses of PR-generated video by top brands: What you can learn, borrow & steal" ["post_excerpt"]=> string(320) "Does your boss or CMO still think TV is the best way to reach the masses? It’s not. YouTube reaches more U.S. adults aged 18-34 than any cable network. And Instagram enjoys over 150 million monthly users. That means it’s time to revisit your marketing strategy if you haven’t already added online video to the mix." 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This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention. The good news is you can escape this vicious cycle and stop executing social media tactics for their own sake by following a proven social media strategy guaranteed to drive business goals. PR pros who attend Lights, Camera, Action! Innovative Ways PR Can Harness the Video Storytelling Power of YouTube, Instagram, Vimeo and Vine will gain ground on competitors and learn to take advantage of incredible new opportunities to reach millions—not to mention supercharge SEO. A panel of leading video experts (including visual marketing trainer and Hollywood actor Cokey Falkow) and top brands Greenpeace and Clorox will give attendees the know-how to plan, script and create shareable online video.[/vc_column_text][vc_empty_space height="20px"][vc_row_inner][vc_column_inner][vc_column_text]What PR pros will learn: •YouTube, Vimeo, Instagram and Vine Updates: Latest developments in viral video creation and distribution—what works, who’s watching on YouTube compared to other online services and more •YouTube versus Vimeo: How to know which is best for a brand •Instagram versus Vine: Recent breakthroughs on these platforms for PR and marketing pros—plus factors to consider which to use •Getting started: A step-by-step guide designed to help create and distribute Web video for a client, company or brand •Hollywood secrets of killer content: Tips for telling an effective story using Web video •The talent and technology to have on hand to ensure success—a checklist of off-the-shelf hardware and software necessary to launch streaming video efforts •How to go viral using social media: Steps to help PR pros post on YouTube, Vimeo, Instagram and Vine •Secrets of using filters: What followers find most compelling, and how to choose the right filter for greater reach •Advanced engagement: How to use comments and hashtags to attract followers and drive engagement •Video SEO tips: Easy ways to tag and flag videos for wider reach •Measurement and Metrics: How to track and measure the value of aWeb video program and prove it to top management—using tools like Vimeo’s new “Stats,” YouTube metrics and more[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]" ["post_title"]=> string(121) "Lights, camera, action! Innovative ways PR can harness the video storytelling power of YouTube, Instagram, Vimeo and Vine" ["post_excerpt"]=> string(394) "PR professionals looking to create, promote and capitalize on Web videos will discover bold new ways to leverage YouTube, Instagram, Vimeo and Vine in a new webinar by PR University. This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention." 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Struggling to keep up with algorithm changes? Unsure which platform will best boost your business—or how much to budget for promotional spending? Join this in-depth training session covering new features, bold content ideas to borrow and smarter paid strategies guaranteed to help you dominate Facebook and Instagram. Donnarie Hales (BASF), Bob Burns (TSA), Brian Malone (Ragan Consulting Group) and Kristina Libby (New York University, University of Florida) will reveal their latest tips, tricks and techniques.   You’ll learn how to:
  • Tell more irresistible visual stories on Facebook and Instagram
  • Create buzzworthy video campaigns that spike engagement
  • Confidently shoot live video for FB Live and Instagram Stories
  • Boost ROI with low-cost paid efforts on Facebook and Instagram
    Noon–1 p.m. Central time Session 1: Facebook and Instagram best practices Goodbye, boring! Break out with bold and buzzworthy content Stuck in an engagement rut? This session will help you beat the latest algorithm changes with creative content that touches hearts—and funny bones. You’ll discover how BASF transformed customers into video stars for its moving #DirtRoadTour on Facebook—and how TSA’s social media guru curates “weird and wacky” posts to ignite Instagram engagement. You’ll learn:
  • What’s new: Fresh features and content to test (text blocks, positive language, carousels, targeted hashtags and more)
  • How to let go—and empower brand advocates to drive reach
  • How to engage your audiences with video and livestreaming
  • Fun meets fact: How to craft relatable, even quirky posts that go viral
Donnarie Hales is the communications manager and product manager for diversified crops at BASF Ag Products. @halesbells82 Bob Burns is the social media lead at the Transportation Security Administration (TSA). @TSAMediaBob     1:15–2:15 p.m. Central time Session 2: Live video production Who’s afraid of live video? How to crush Facebook Live and Instagram Stories Live video gets favored treatment on Facebook and Instagram. Still, many communicators just aren’t ready to “go live” yet. That ends here. Join this session for a step-by-step workflow regimen that will get you shooting live video in minutes so you can confidently tackle Facebook Live, Instagram Stories and even YouTube. You’ll learn:
  • Stop! How to plan your shoot before you go live
  • Quiet on the set! Quick tips for framing, sets and more
  • And…action! How to own the moment with confidence
  • Strategies for getting more viewers on Facebook, Instagram and even YouTube
Brian Malone is a video trainer with Ragan Consulting Group.   2:30–3:30 p.m. Central time Session 3: New paid strategies Boosting pay-to-play ROI: Develop a smarter Facebook and Instagram ad strategy You already know spending money is essential if you want significant reach on Facebook and Instagram, but it can be difficult to determine how much to put behind a post or campaign. This session will demystify spending issues—and give you a strategy for making smarter Facebook and Instagram decisions. You’ll learn:
  • The latest targeted ad campaign strategies for Facebook and Instagram
  • Where, when and how much to spend—recommended ratios for every boosted post or ad
  • Creative ways to optimize and design more powerful ads
  • Ideas to help you properly track and measure your campaigns
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