Tagged as: video

Online video represents an incredible opportunity to reach new audiences. What’s more, you don’t have to be a Hollywood insider—or have a Hollywood budget—to capture eyes and imaginations. Here are three easy tips for shooting and sharing videos that engage fans online: 1. Use a tripod to eliminate distracting motion. You’ll notice a huge improvement in video quality just by using a tripod, assures TJ Cooney, multimedia producer at AARP Studios. This instantly makes your footage look more solid and professional. Cooney espouses a less-is-more mindset when it comes to shooting video. “Less movement is better. Don’t pan, tilt or zoom,” he says. “There’s a place for movement, but don’t try to create cool movements with a camera if you’re not a video professional.” He instead advises using action in the scene to create motion (e.g., a waiter entering or exiting the shot). You can also use editing software to simulate pan, tilt and zoom movements after the shoot. Watch the PR University webinar “Create Emmy-quality videos: Win audiences on Instagram, YouTube, Periscope and inside your organization ” to learn how to create and distribute stellar videos. 2. Seek—and shoot—emotional moments. Remember the human element and shoot emotional stories, advises former TV producer and three-time Emmy-award winner Lisa Lubin. One way to do this is to find a real person affected by your product or service. Film that person and tell their story—not the story of your product or service. For example, Cooney’s recent YouTube video “Badass Pilot Buys Own Fighter Jet” reached 1 million views this week. In the video, he interviewed retired U.S. Marine test pilot and AARP member Art Nalls, whose passion led him to buy himself a British Harrier Jump Jet. 3. Avoid excessive branding. Most media sites and many blogs won’t post your video if it’s heavily branded. “It’s the same with social media followers,” says Cooney. “They don’t want to see a logo front and center.” He adds this twist: “Consider leaving your brand or company name out of your script or video entirely.” Coca-Cola, for example, recently removed labels from its cans in Middle Eastern countries to raise awareness of prejudices and stereotypes in honor of the Islamic holy month of Ramadan. The accompanying YouTube video titled “Remove Labels This Ramadan” has gotten over 15 million views so far this month. Brian Pittman is a Ragan Communications consultant and webinar manager for PR Daily’s PR University. TJ Cooney (AARP Studios) and three-time Emmy winner Lisa Lubin shares advanced video production and distribution techniques in the PR University webinar, “Create Emmy-quality videos: Win audiences on Instagram, YouTube, Periscope and inside your organization.”[/vc_column_text][/vc_column][/vc_row]" ["post_title"]=> string(63) "3 viral video tips for PR pros: Lessons from AARP and Coca-Cola" ["post_excerpt"]=> string(154) "Did you know that a third of all online activity is spent watching video? Or that YouTube reaches more adults than any cable network, according to Adweek?" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(62) "3-viral-video-tips-for-pr-pros-lessons-from-aarp-and-coca-cola" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2015-11-04 13:49:55" ["post_modified_gmt"]=> string(19) "2015-11-04 19:49:55" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(29) "http://pru.prdaily.com/?p=925" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [8]=> object(WP_Post)#1516 (24) { ["ID"]=> int(785) ["post_author"]=> string(1) "3" ["post_date"]=> string(19) "2014-09-25 12:00:27" ["post_date_gmt"]=> string(19) "2014-09-25 17:00:27" ["post_content"]=> string(830) "[vc_row][vc_column][vc_column_text]Not only is video the fastest-growing segment in online marketing, but it also gives you greater social media reach and SEO exposure. That’s because YouTube is the second-most popular search engine after Google. It’s also because search algorithms increasingly reward visual content and social media engagement. This 90-minute session will give you the know-how you need to plan, script and create shareable online video. You’ll also learn how to quickly post compelling videos on platforms like YouTube, Instagram, Vine and Vimeo. Join this practical training session to discover video-shooting tips, editing techniques and social-sharing checklists guaranteed to help you build brand, boost social media reach and score more mainstream media attention." ["post_title"]=> string(81) "Best uses of PR-generated video by top brands: What you can learn, borrow & steal" ["post_excerpt"]=> string(320) "Does your boss or CMO still think TV is the best way to reach the masses? It’s not. YouTube reaches more U.S. adults aged 18-34 than any cable network. And Instagram enjoys over 150 million monthly users. That means it’s time to revisit your marketing strategy if you haven’t already added online video to the mix." 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This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention. The good news is you can escape this vicious cycle and stop executing social media tactics for their own sake by following a proven social media strategy guaranteed to drive business goals. PR pros who attend Lights, Camera, Action! Innovative Ways PR Can Harness the Video Storytelling Power of YouTube, Instagram, Vimeo and Vine will gain ground on competitors and learn to take advantage of incredible new opportunities to reach millions—not to mention supercharge SEO. A panel of leading video experts (including visual marketing trainer and Hollywood actor Cokey Falkow) and top brands Greenpeace and Clorox will give attendees the know-how to plan, script and create shareable online video.[/vc_column_text][vc_empty_space height="20px"][vc_row_inner][vc_column_inner][vc_column_text]What PR pros will learn: •YouTube, Vimeo, Instagram and Vine Updates: Latest developments in viral video creation and distribution—what works, who’s watching on YouTube compared to other online services and more •YouTube versus Vimeo: How to know which is best for a brand •Instagram versus Vine: Recent breakthroughs on these platforms for PR and marketing pros—plus factors to consider which to use •Getting started: A step-by-step guide designed to help create and distribute Web video for a client, company or brand •Hollywood secrets of killer content: Tips for telling an effective story using Web video •The talent and technology to have on hand to ensure success—a checklist of off-the-shelf hardware and software necessary to launch streaming video efforts •How to go viral using social media: Steps to help PR pros post on YouTube, Vimeo, Instagram and Vine •Secrets of using filters: What followers find most compelling, and how to choose the right filter for greater reach •Advanced engagement: How to use comments and hashtags to attract followers and drive engagement •Video SEO tips: Easy ways to tag and flag videos for wider reach •Measurement and Metrics: How to track and measure the value of aWeb video program and prove it to top management—using tools like Vimeo’s new “Stats,” YouTube metrics and more[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]" ["post_title"]=> string(121) "Lights, camera, action! Innovative ways PR can harness the video storytelling power of YouTube, Instagram, Vimeo and Vine" ["post_excerpt"]=> string(394) "PR professionals looking to create, promote and capitalize on Web videos will discover bold new ways to leverage YouTube, Instagram, Vimeo and Vine in a new webinar by PR University. This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(116) "lights-camera-action-innovative-ways-pr-can-harness-the-video-storytelling-power-of-youtube-instagram-vimeo-and-vine" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2016-03-29 22:25:21" ["post_modified_gmt"]=> string(19) "2016-03-30 03:25:21" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(53) "http://pru.prdaily.com/?post_type=webinars&p=777" ["menu_order"]=> int(0) ["post_type"]=> string(8) "webinars" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } } ["post_count"]=> int(10) ["current_post"]=> int(-1) ["in_the_loop"]=> bool(false) ["post"]=> object(WP_Post)#1507 (24) { ["ID"]=> int(3513) ["post_author"]=> string(3) "117" ["post_date"]=> string(19) "2018-08-23 08:44:25" ["post_date_gmt"]=> string(19) "2018-08-23 13:44:25" ["post_content"]=> string(5467) "Have you been wanting to start a YouTube channel but don’t know where to begin? Or have you started one without much success and want key tips on how to consistently start gaining subscribers with interesting and engaging content? Join this three-session virtual summit and learn everything you need to know about launching and sustaining a successful YouTube channel.   What you’ll learn:
  • The importance behind essential content and why it’s content business model
  • Understanding audience intent and why YouTube video, Facebook video, search result video, and website video are radically different
  • Why video optimization matters, but authenticity matters more
  • How you don’t essentially need a huge budget, but you do need the right talent
  • How to create effective and engaging titles that will encourage views and positive feedback
  • Everything there is to know about getting started with live streaming that looks professional
  • How to communicate brand values on video without sacrificing authenticity
  Noon–1 p.m. Session 1: YouTube Handbook: Essential Content and Understanding Audience Intent The hard conversation before you start a YouTube channel   SESSION 1 YouTube is one of the best platforms to build a meaningful audience relationship. Successful YouTube channels command unprecedented loyalty, which can be marketed or monetized if you know what you’re doing. But this requires a strong understanding YouTube’s culture and ecosystem, and a commitment to making unique content that truly matters to people. Jumping into a YouTube strategy without clear goals or a plan to scale production is fraught with peril. In this session, Matt Silverman of The Daily Dot will challenge you to have a hard conversation about what it takes to build a successful YouTube channel, and in what audience contexts a YouTube strategy makes sense.   You’ll learn:
  • What is Essential Content, and why it’s the internet’s last, best content business model.
  • Understanding audience intent: Why YouTube video, Facebook video, search result video, and website video are radically different.
  • Learning from the Professional Amateur: The most trusted Internet brands are vloggers and gamers you’ve never heard of.
  • Why content (not platform) is still...in rare circumstances...king.
  • Video optimization matters, but authenticity matters more.
  • Talent, talent, talent: You don’t need a huge budget, but you do need the right people.
  • A discussion of why the Internet’s “creative class” is largely invisible to traditional media and advertisers -- and how to change that.
Matt Silverman is the director of video at The Daily Dot     1:15–2:15 p.m. Session 2:  How to Establish Key Features and Successfully Rank a YouTube Video Learn the key functions of YouTube to create a successful channel Owen Video is uniquely qualified to show you the pathway for making profitable online video no matter what stage of business you’re in. This session will teach you the essential key functions for creating a YouTube videos along with the importance of ranking your video. That’s not all though, you’ll learn the key essentials to get started with live streaming that looks professional via YouTube. You’ll learn:
  • How to create effective and engaging titles that will encourage views and positive feedback
  • How to write effective descriptions and tags to link up to your videos for success
  • How to successfully customize and add thumbnails to YouTube
  • Everything there is to know about getting started with live streaming that looks professional
Owen Video, YouTube Marketing consultant at Videospot   2:30–3:30 p.m. Session 3: What does it take to build a successful YouTube Chanel? Learn from Mayo Clinic’s YouTube Success Patients and health care professionals alike look to Mayo Clinic as a trusted leader in health care. Since 2008, Mayo has published nearly 10,000 YouTube videos, which have garnered 89,000 subscribers and more than 44 million views. Shea Jennings will talk about the strategy behind Mayo’s YouTube’s presence, from to the practical challenges of daily content creation to positioning your brand as a thought leader on a crowded video platform. You’ll learn:
  • How Mayo communicates brand values on video…without sacrificing authenticity
  • Approaches to producing content for distinct and diverse audiences
  • How to streamline video production and optimization across an organization
  • Tips for audience interaction – yes, you should always read the YouTube comments!
  • Key takeaways from successful YouTube campaigns around disease-specific topics, expert profiles, patient stories, and more
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Media Relations

Create and Sustain Best Practices for YouTube Success Virtual Summit How to start and grow a profitable YouTube Channel

Have you been wanting to start a YouTube channel but don’t know where to begin? Or have you started one without much success and want key tips on how to consistently start gaining subscribers with interesting and engaging content? Join this three-session virtual summit and learn everything you need to know about launching and sustaining a successful YouTube channel.

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Visual Communications

The 2018 Video and Visual Storytelling Virtual Summit: New tools, tricks and formulas to shoot money-making videos

If you’re not using video, you’re losing out. Video drives a 157 percent increase in organic search traffic and increases website traffic by 55 percent. Even better: You don’t have to be a seasoned director to create sizzling videos that convert viewers into buyers. Join this in-depth training workshop with Zynara Ng (Google), Lou Bortone and Carmen Collins (Cisco) and Shannon High to learn their latest video tricks and best practices. Don’t miss this event if you want to become your organization’s top video guru—and transform views into revenues.

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Visual Communications

Video and Visual Strategy Virtual Summit: Plan, Shoot and Share Like a Hollywood Studio

Your job is at risk if you haven’t yet mastered video. Join this practical three-hour training session to bring your visual storytelling skills up to speed. You’ll learn techniques to transform yourself and your team into an in-house video studio—so you can capture today’s shorter attention spans. You’ll leave with the inspiration, creative guidance and equipment mastery you need to create high-quality visuals and videos that break through today’s digital clutter.

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Visual Communications

Modern Video Workflow: Shoot, edit and distribute video with little or no budget

Creating stellar video can be intimidating and difficult—unless you have access to a top videographer willing to spill the beans. Join this session to hear from one of the best in the business how to create low-cost, compelling visual content for your audience. You’ll learn easy methods to quickly shoot and distribute with Facebook Live, YouTube and your mobile device to drive more exposure and revitalize your brand—regardless of budget.

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Visual Communications

Best uses of PR-generated video by top brands: What you can learn, borrow & steal

Does your boss or CMO still think TV is the best way to reach the masses? It’s not. YouTube reaches more U.S. adults aged 18-34 than any cable network. And Instagram enjoys over 150 million monthly users. That means it’s time to revisit your marketing strategy if you haven’t already added online video to the mix.

View Webinar

Visual Communications

Lights, camera, action! Innovative ways PR can harness the video storytelling power of YouTube, Instagram, Vimeo and Vine

PR professionals looking to create, promote and capitalize on Web videos will discover bold new ways to leverage YouTube, Instagram, Vimeo and Vine in a new webinar by PR University. This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention.

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