Tagged as: web videos

The good news is you can escape this vicious cycle and stop executing social media tactics for their own sake by following a proven social media strategy guaranteed to drive business goals. PR pros who attend Lights, Camera, Action! Innovative Ways PR Can Harness the Video Storytelling Power of YouTube, Instagram, Vimeo and Vine will gain ground on competitors and learn to take advantage of incredible new opportunities to reach millions—not to mention supercharge SEO. A panel of leading video experts (including visual marketing trainer and Hollywood actor Cokey Falkow) and top brands Greenpeace and Clorox will give attendees the know-how to plan, script and create shareable online video.[/vc_column_text][vc_empty_space height="20px"][vc_row_inner][vc_column_inner][vc_column_text]What PR pros will learn: •YouTube, Vimeo, Instagram and Vine Updates: Latest developments in viral video creation and distribution—what works, who’s watching on YouTube compared to other online services and more •YouTube versus Vimeo: How to know which is best for a brand •Instagram versus Vine: Recent breakthroughs on these platforms for PR and marketing pros—plus factors to consider which to use •Getting started: A step-by-step guide designed to help create and distribute Web video for a client, company or brand •Hollywood secrets of killer content: Tips for telling an effective story using Web video •The talent and technology to have on hand to ensure success—a checklist of off-the-shelf hardware and software necessary to launch streaming video efforts •How to go viral using social media: Steps to help PR pros post on YouTube, Vimeo, Instagram and Vine •Secrets of using filters: What followers find most compelling, and how to choose the right filter for greater reach •Advanced engagement: How to use comments and hashtags to attract followers and drive engagement •Video SEO tips: Easy ways to tag and flag videos for wider reach •Measurement and Metrics: How to track and measure the value of aWeb video program and prove it to top management—using tools like Vimeo’s new “Stats,” YouTube metrics and more[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]" ["post_title"]=> string(121) "Lights, camera, action! Innovative ways PR can harness the video storytelling power of YouTube, Instagram, Vimeo and Vine" ["post_excerpt"]=> string(394) "PR professionals looking to create, promote and capitalize on Web videos will discover bold new ways to leverage YouTube, Instagram, Vimeo and Vine in a new webinar by PR University. This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention." ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(116) "lights-camera-action-innovative-ways-pr-can-harness-the-video-storytelling-power-of-youtube-instagram-vimeo-and-vine" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2016-03-29 22:25:21" ["post_modified_gmt"]=> string(19) "2016-03-30 03:25:21" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(53) "http://pru.prdaily.com/?post_type=webinars&p=777" ["menu_order"]=> int(0) ["post_type"]=> string(8) "webinars" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } } ["post_count"]=> int(2) ["current_post"]=> int(-1) ["in_the_loop"]=> bool(false) ["post"]=> object(WP_Post)#1507 (24) { ["ID"]=> int(3513) ["post_author"]=> string(3) "117" ["post_date"]=> string(19) "2018-08-23 08:44:25" ["post_date_gmt"]=> string(19) "2018-08-23 13:44:25" ["post_content"]=> string(4247) "Have you been wanting to start a YouTube channel but don’t know where to begin? Or have you started one without much success and want key tips on how to consistently start gaining subscribers with interesting and engaging content? Join this virtual summit and learn everything you need to know about launching and sustaining a successful YouTube channel.   What you’ll learn:
  • The importance behind essential content and why it’s content business model
  • Understanding audience intent and why YouTube video, Facebook video, search result video, and website video are radically different
  • Why video optimization matters, but authenticity matters more
  • How you don’t essentially need a huge budget, but you do need the right talent
  • How to create effective and engaging titles that will encourage views and positive feedback
  • Everything there is to know about getting started with live streaming that looks professional
  • How to communicate brand values on video without sacrificing authenticity
  Session 1: YouTube Handbook: Essential Content and Understanding Audience Intent The hard conversation before you start a YouTube channel   SESSION 1 YouTube is one of the best platforms to build a meaningful audience relationship. Successful YouTube channels command unprecedented loyalty, which can be marketed or monetized if you know what you’re doing. But this requires a strong understanding YouTube’s culture and ecosystem, and a commitment to making unique content that truly matters to people. Jumping into a YouTube strategy without clear goals or a plan to scale production is fraught with peril. In this session, Matt Silverman of The Daily Dot will challenge you to have a hard conversation about what it takes to build a successful YouTube channel, and in what audience contexts a YouTube strategy makes sense.   You’ll learn:
  • What is Essential Content, and why it’s the internet’s last, best content business model.
  • Understanding audience intent: Why YouTube video, Facebook video, search result video, and website video are radically different.
  • Learning from the Professional Amateur: The most trusted Internet brands are vloggers and gamers you’ve never heard of.
  • Why content (not platform) is still...in rare circumstances...king.
  • Video optimization matters, but authenticity matters more.
  • Talent, talent, talent: You don’t need a huge budget, but you do need the right people.
  • A discussion of why the Internet’s “creative class” is largely invisible to traditional media and advertisers -- and how to change that.
Matt Silverman is the director of video at The Daily Dot   Session 2: What does it take to build a successful YouTube Chanel? Learn from Mayo Clinic’s YouTube Success Patients and health care professionals alike look to Mayo Clinic as a trusted leader in health care. Since 2008, Mayo has published nearly 10,000 YouTube videos, which have garnered 89,000 subscribers and more than 44 million views. Shea Jennings will talk about the strategy behind Mayo’s YouTube’s presence, from to the practical challenges of daily content creation to positioning your brand as a thought leader on a crowded video platform. You’ll learn:
  • How Mayo communicates brand values on video…without sacrificing authenticity
  • Approaches to producing content for distinct and diverse audiences
  • How to streamline video production and optimization across an organization
  • Tips for audience interaction – yes, you should always read the YouTube comments!
  • Key takeaways from successful YouTube campaigns around disease-specific topics, expert profiles, patient stories, and more
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Media Relations

Create and Sustain Best Practices for YouTube Success Virtual Summit How to start and grow a profitable YouTube Channel

Have you been wanting to start a YouTube channel but don’t know where to begin? Or have you started one without much success and want key tips on how to consistently start gaining subscribers with interesting and engaging content? Join this virtual summit and learn everything you need to know about launching and sustaining a successful YouTube channel.

View Webinar

Visual Communications

Lights, camera, action! Innovative ways PR can harness the video storytelling power of YouTube, Instagram, Vimeo and Vine

PR professionals looking to create, promote and capitalize on Web videos will discover bold new ways to leverage YouTube, Instagram, Vimeo and Vine in a new webinar by PR University. This 90-minute training session offers video-shooting tips, editing techniques and social-sharing checklists guaranteed to help PR build brand, boost social media reach and score more mainstream media attention.

View Webinar