Advanced Visual Storytelling on Instagram

Presented by: Brittany Luiz Jenn Herman
Original Air Date: Thursday, Dec. 7, 2017

Social media moves fast—and Instagram leads the pack when it comes to audience growth, algorithm updates and new features. October alone saw the launch of new creative tools for Stories, a fresh way to engage followers using polling stickers, expanded comment controls, innovative galleries options and the ability to monitor Instagram engagement from Facebook.

Whether you are just now adding Instagram to your program or are already well down the path, have no fear. This session will arm you with the latest changes and storytelling strategies you need to upgrade your Instagram presence, reach and ROI.

You'll learn:

  • Key ways Instagram's algorithm is changing—and how you can adjust
  • The latest features and filters—and how to use them to create potentially viral photos, videos and live video
  • Techniques to easily produce killer Instagram stories
  • Instagram growth strategies: time-saving tips to engage influencers, conduct takeovers and research hashtags
  • Money matters: how to boost sponsored posts, convert fans into customers, use trackable links—and prove ROI on Instagram

Presented by:

Brittany Luiz

Brittany Luiz is the media and PR manager for Tombow USA. Since joining the team, its social media presence has skyrocketed, which helped Tombow win PR Daily’s 2017 Digital PR & Social Media Awards in the category of Best Use of Instagram.

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Jenn Herman

Jenn Herman is a social media consultant, speaker and globally recognized Instagram expert.

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Advanced Visual Storytelling on Instagram

Presented by: Brittany Luiz Jenn Herman
Original Air Date: Thursday, Dec. 7, 2017

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