Have you been wanting to start a YouTube channel but don’t know where to begin? Or have you started one without much success and want key tips on how to consistently start gaining subscribers with interesting and engaging content? Join this virtual summit and learn everything you need to know about launching and sustaining a successful YouTube channel.
What you’ll learn:
- The importance behind essential content and why it’s content business model
- Understanding audience intent and why YouTube video, Facebook video, search result video, and website video are radically different
- Why video optimization matters, but authenticity matters more
- How you don’t essentially need a huge budget, but you do need the right talent
- How to create effective and engaging titles that will encourage views and positive feedback
- Everything there is to know about getting started with live streaming that looks professional
- How to communicate brand values on video without sacrificing authenticity
Session 1: YouTube Handbook: Essential Content and Understanding Audience Intent
The hard conversation before you start a YouTube channel
YouTube is one of the best platforms to build a meaningful audience relationship. Successful YouTube channels command unprecedented loyalty, which can be marketed or monetized if you know what you’re doing. But this requires a strong understanding YouTube’s culture and ecosystem, and a commitment to making unique content that truly matters to people. Jumping into a YouTube strategy without clear goals or a plan to scale production is fraught with peril. In this session, Matt Silverman of The Daily Dot will challenge you to have a hard conversation about what it takes to build a successful YouTube channel, and in what audience contexts a YouTube strategy makes sense.
- What is Essential Content, and why it’s the internet’s last, best content business model.
- Understanding audience intent: Why YouTube video, Facebook video, search result video, and website video are radically different.
- Learning from the Professional Amateur: The most trusted Internet brands are vloggers and gamers you’ve never heard of.
- Why content (not platform) is still...in rare circumstances...king.
- Video optimization matters, but authenticity matters more.
- Talent, talent, talent: You don’t need a huge budget, but you do need the right people.
- A discussion of why the Internet’s “creative class” is largely invisible to traditional media and advertisers -- and how to change that.
Matt Silverman is the director of video at The Daily Dot
Session 2: What does it take to build a successful YouTube Chanel?
Learn from Mayo Clinic’s YouTube Success
Patients and health care professionals alike look to Mayo Clinic as a trusted leader in health care. Since 2008, Mayo has published nearly 10,000 YouTube videos, which have garnered 89,000 subscribers and more than 44 million views. Shea Jennings will talk about the strategy behind Mayo’s YouTube’s presence, from to the practical challenges of daily content creation to positioning your brand as a thought leader on a crowded video platform.
- How Mayo communicates brand values on video…without sacrificing authenticity
- Approaches to producing content for distinct and diverse audiences
- How to streamline video production and optimization across an organization
- Tips for audience interaction – yes, you should always read the YouTube comments!
- Key takeaways from successful YouTube campaigns around disease-specific topics, expert profiles, patient stories, and more
Shea Jennings is Communications Associate at Mayo Clinic