Fake news. Alternative facts. “Don’t believe what you’re reading or seeing.” It’s abundantly clear that fake news has been a prevalent thought in the minds of millions over the past year. Still, as communicators, what are we to do? Join this immersive event to learn from the nation’s top editors and social media experts, as they teach us how to drain the #FakeNews swamp.

What you’ll learn:

• How media outlets like the Chicago Tribune properly vet their sources
• Ways to respond to comments on your posts to reduce the rumors that fuel "fake news"
• Analytics protocols to ensure your content strategy is accurate
• What role businesses play in informing the public

Vetting in the era of #FakeNews: How to avoid getting caught in the #FakeNews debacle

In recent years, the term #FakeNews has been engrained in our heads. How could a media outlet willingly put out a false story? Why do they not fact-check their writers? Why do media companies such as The New York Times insist on incorporating anonymous sources into their stories, and how do journalists know those sources are telling the truth? Most Americans have these questions, and as communicators, we must address them when placing our stories. What happens if we get caught in this firestorm? How do we dispel the myth of fake news?

Join this session and you’ll learn:

• How media outlets such as the Chicago Tribune properly vet their sources
• Ways that a legitimate news outlet can respond when a story is called into question
• The proper process for fact-checking articles
• And more

Adjusting your social media strategy during the era of #FakeNews

Social media is everywhere. In today’s hyperconnected age, news can spread in a blink of an eye. What if your company or brand is caught in a #FakeNews story? Once the cat is out of the bag, it is hard to put it back. Fear not, in this hour, you'll learn from two leading experts, Jenn Herman and Amanda Robinson, about the ways you can format your social media strategy to reduce the impact of fake news on your business.

Specifically, you'll take away:

• Insights into how social media algorithms work
• Techniques for creating content that builds trust with your audience
• How to respond to comments on your posts to reduce the rumors that fuel "fake news"
• Analytics protocols to ensure your content strategy is accurate
• Ways to target the right audiences with ads and strengthen your brand message

The Battle for Truth: Earning trust in the era of fake news

Today’s volatile information landscape is a headline of its own, raising challenging questions for business and society as a whole. In a time of shifting public expectations, building trust is the No. 1 priority for leaders. Through the lens of the 2018 Edelman Trust Barometer findings, Tonia Ries will explore these issues and provide a road map for business leaders and communications professionals to navigate a world of distrust.

You’ll get answers to these questions:

• When should organizations speak up on key issues?
• What role do businesses play in informing the public?
• How can businesses communicate effectively in an era of distrust?
• How can communicators maximize voices across their organization?