Next-generation infographics that pop: New ways to capture more eyes and ROI

Original Air Date: Friday, Mar. 2, 2018

Infographics are hotter than ever—but many fail, because they’re simply ugly, uninspired and un-shareworthy. Join this in-depth workshop to avoid “chart junk”—and ensure that every infographic you produce wins maximum attention and ROI. You’ll learn the latest tricks, trends and tools for creating images that sizzle instead of fizzle.

What you’ll learn:

  • Common infographic killers and how to avoid them
  • Easy infographic templates and ideas to borrow
  • How to design your own infographics (or find low-cost designers)
  • How infographics can “go viral” on mainstream and social media
  • Exciting new data visualization trends for 2018

Join us for the latest design techniques to make your infographics pop. You’ll also learn how to create infographics that “go viral.” Don’t miss this event if you want to give your visual content a winning edge.

Top 5 reasons to attend this virtual summit

  • You’ll hear from and interact with leading infographics experts.
  • You’ll receive all presentations and handouts.
  • You’ll get access to an on-demand recording of the entire event for six months.
  • You’re guaranteed hands-on, how-to instruction and techniques you can use immediately.
  • You can attend this immersive summit without leaving your desk

 


Session 1: Strategy and tools
Success starts here: Infographics planning, storytelling and tools

This immersive workshop will unveil how audiences perceive visuals—and a methodology you can use to create data presentations that resonate. You’ll also discover fundamental data storytelling skills to turn your pile of numbers into compelling communications vehicles, analyze best-in-class examples for secrets of success, and demo the latest low-cost infographic-creation suites.

You’ll learn:

  • What a fail-proof infographics strategy looks like
  • Data visualization storytelling principles: how to organize your information and find the simple story with complex data
  • Essential tools—live demos, pros and cons of leading infographics creation tools and mapping apps
  • How to kick-start your execution—a step-by-step guide
  • Quick tips for working with infographics designers

Bill Shander is a data visualization instructor and founder of Beehive Media. @billshander

 


Session 2: Production and management

Master 7 C’s of dazzling infographics: Lessons from Cleveland Clinic

This is where you tie it all together and see the principles you’ve learned put into practice. Award-winning content marketer Amanda Todorovich will reveal how her team creates 150+ infographics a year—and how you, too, can consistently produce compelling data visualizations that move editors, audiences and the bottom line.

You’ll learn:

  • Common infographic killers and how to avoid them
  • How to pick the most compelling data and narrative themes
  • Design secrets of clear, colorful and colloquial infographics—including best typefaces, color palettes and more
  • How to incorporate conflict, controversy and comedy
  • Tips to ensure strong writer/designer collaboration

Amanda Todorovich is the director of content marketing at Cleveland Clinic.

 


Session 3: Publishing and promotion

Boost reach and ROI: Sharing infographics on internal and external channels

Learn how to plan and publish award-winning data visualizations for maximum exposure across internal and external channels—from the team that won first place in the “Infographics” category of the PR Daily 2017 Content Marketing Awards. You’ll hear how Aflac strategizes, produces and publishes infographics that bolster its reputation and drive ROI—with minimal resources.

 

You’ll learn:

  • How to conceive infographics that tie to business goals
  • What to look for in designers (and what to pay them)
  • How to pitch and place infographics to mainstream media
  • How to repurpose and repackage infographic content for even more visibility
  • Measurement: How to track and show ROI for infographics

Casie Harbin is a senior integrated communications consultant at Aflac.

Angie Blackmar is senior producer for corporate communications at Aflac.

 

Presented by:

Amanda Todorovich

Amanda Todorovich is the director of content marketing at Cleveland Clinic, where she manages a team of editors, writers, designers, digital engagement strategists and project managers to serve enterprise content needs.

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Angie Blackmar

Angie Blackmar is senior producer for Aflac corporate communications, where she manages both creatives and policy nerds, finding a way to tell compelling stories through infographics.

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Casie Harbin

Casie Harbin creates strategic communications plans, develops thought leadership content and provides executive communications as a senior consultant with Aflac.

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Bill Shander

Bill Shander is a data-visualization instructor at Lynda.com and founder of Beehive Media, an information design consultancy.

View Presenter

Next-generation infographics that pop: New ways to capture more eyes and ROI

Original Air Date: Friday, Mar. 2, 2018
 

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