PR’s new CSR frontier: Innovative corporate social responsibility strategies for boosting brand equity and proving ROI

Original Air Date: Thursday, Apr. 24, 2014

Savvy communicators and marketers know that corporate social responsibility (CSR) programs help increase engagement and communicate your brand story—all while doing good in the community and the larger world.

But in a post-Occupy world often casting a harsh light on corporate practices—from questionable offshore manufacturing practices to zero corporate tax rates to “green-washing”—it’s not easy to get your messages across. In addition, it’s challenging to stay on top of non-financial reporting guidelines for public companies expected to provide sustainability and CSR reporting.

What are the latest tips and proven techniques for leveraging the important CSR and sustainability work your company or client is doing? How can you use social media to amplify your messages—and track whether they are being picked up?

For the answers to these critical questions—and much more—join Bulldog Reporter’s PR University for an in-depth training on the art and science of CSR and sustainability public relations that goes far beyond simple on-off “green PR” campaigns. In just 90 information-packed minutes, you’ll discover dozens of new ways of maximizing the return on your CSR and sustainability efforts. Even better—PR University’s experienced speakers will happily answer any questions you have about this crucial area for the entire 90-minute webinar.

What’s the best way to measure the ROI of CSR? What are the key performance indicators (KPIs) for CSR—and what are the best ways to track them? What are today’s sustainability requirements for public companies? How can you demonstrate the value of CSR, green and sustainability to top executives—and earn major kudos in the process? Join PR University for the answers to these questions—and much more.

Presented by:

Michele Egan Sterne

Michele Egan Sterne has 22+ years of experience in cause-marketing and strategic alliances that benefit nonprofits, corporations, customers and the community.

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Laurel Haas

Laurel Haas received her first “ecology kit” at the age of 9 after asking why water is being wasted. Laurel applied her passion for discovering and sharing information in customer marketing research and communication for over 20 years, then decided to pursue her passion more directly by completing her MBA, specializing in “Strategies for Sustainability.” She now explores the frontier of social and environmental sustainability in her role as Social Responsibility Manager, at American Licorice.

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Kelley Schultz

Kelley Schultz joined CA Technologies in 2008 as director, Communications at CA Technologies. She is responsible for internal and external communications for North America including Canada, Community Affairs, Channel/Partners, the Mainframe business unit and the regional/local press program.

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Lindsay Garcia

With a background in non-profit management and education, Lindsay Garcia has creatively applied these skills and experiences into the various roles that she has held at Caesars Entertainment.

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Kristine Austria

Kristine Austria manages communications, marketing, cause marketing, PR and social media efforts at KaBOOM!, the non-profit dedicated to ensuring that all children get the active play they need to become healthy and successful adults.

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Tom Hallman, Jr.

A reporter for more than twenty-five years, Tom Hallman, Jr. has been at The Oregonian since 1980. He is now a senior reporter in features and narratives. He worked as a copy editor in New York City for Hearst Magazines, and as a reporter for the Hermiston Herald in Hermiston, Oregon, and the Tri-City Herald in Kennewick, Washington, before joining The Oregonian in 1980.

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PR’s new CSR frontier: Innovative corporate social responsibility strategies for boosting brand equity and proving ROI

Original Air Date: Thursday, Apr. 24, 2014
 

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