Ask yourself these questions:
- Do I want to be a PR opportunist who embraces new tools, takes chances and experiments?
- Do I want to re-imagine my PR and re-ignite its ROI?
- Do I want a social media strategy I can instantly apply to the hottest social media channels?
- Do I want to leapfrog my competition with killer posts, photos, videos and streaming video broadcasts?
Make change work for you: Update your digital PR! Learn to master "unconventional hits" from one of the nation's leading social media experts.
Katie Creaser will show you how to break out of the traditional media relations and social media ruts. She'll transform you into a digital PR master of today's hottest platforms—and those you'll encounter in the future.
- "The New PR Hit": Impact audiences where they are—see how to go viral in self-publishing
- Innovation: How to embrace change, take risks and experiment to get more growth
- Social media strategy: A proven strategic template you can tailor to your own organization
- Six essential new platforms for PR:
- Blogging (Tumblr, Medium)
- Multimedia (Instagram, Snapchat)
- Live-streaming (Periscope, Meerkat)
- To brainstorm brilliant content for each platform
- Best practices: When, what and where to post
- How to maximize engagement on these platforms
- Powerful visuals: How to plan, create and distribute compelling photos and videos
- Measurement: The metrics that matter on each platform