Superior Visual Content Marketing: Image and Video Secrets of the NYT & Goodwill

Original Air Date: Thursday, Apr. 21, 2016

Become one of those few when you join this new PR University webinar taught by Emmy and Webby award-winning graphics editor Graham Roberts of The New York Times and Telly award-winner Charlene Sarmiento, PR manager at Goodwill Industries.

They’ll share how to shoot and distribute head-turning, ROI-earning photos and videos. From the secrets of visual story-telling to the best low-cost tools and resources on the market today, what you learn will supercharge your digital results.

You’ll learn:

  • How to integrate visuals into your content strategy
  • How to build an award-winning visual brand journalism team
  • How to set realistic goals and KPIs to keep your visual campaigns in line, on track and on time
  • Visual journalism lessons from The New York Times:
    • Who they staff, what they do—and how to follow suit
    • Data visualization and motion graphics—how to add these to your visuals program
    • Tools and tech to create stellar visuals
    • What’s next: Hot apps and visual trends to watch
    • How PR pros can supply the story-pitch images editors find irresistible
  • Video planning and production techniques from Goodwill:
    • How to tell an effective story using Web video
    • Money-saving techniques for shooting video
    • How to navigate minefields to streamline approvals
    • The best cameras, mics and sound techniques
    • iMovie, Final Cut Pro or Adobe Premiere—which is best for your next project
    • Know when to shoot your own video—and when to get help
  • How to track and show results for your visual PR
  • Common visual communication mistakes

Watch this webinar to create award-winning visuals and videos guaranteed to increase your digital reach and ROI.

Presented by:

Graham Roberts

Graham Roberts is senior editor in graphics at The New York Times. His highly talented, creative team creates work for both print and digital editions.

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Charlene Sarmiento

Charlene Sarmiento is the public relations program manager at Goodwill Industries International, the second largest nonprofit, according to the Nonprofit Times. She leads external and strategic communications, media measurement, video production and national media relations

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Superior Visual Content Marketing: Image and Video Secrets of the NYT & Goodwill

Original Air Date: Thursday, Apr. 21, 2016
 

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