The 2018 Powerful Press Releases and Pitches Virtual Summit: New writing strategies to cut through the clutter and score more media hits

Original Air Date: Thursday, Jan. 1, 1970

Tired of having your press releases and pitches find their way into newsroom delete folders—instead of onto front pages, media websites and news broadcasts? Worried about declining coverage, share of voice and the respect of your execs? Join this in-depth training session with media relations experts Tamra Johnson (AAA), Carolyn Evert (JP Morgan Chase) and Nick Lanyi (Ragan Consulting Group) to energize your PR writing—and increase placement for every media message you craft.

 

You’ll learn how to:

  • Build more valuable relationships with journalists covering your beat
  • Avoid the press release graveyard by writing irresistible stories
  • Write and deliver smarter pitches that members of the press will love
  • Boost email open rates, media placements and ROI

 


Session 1: Press releases
Goodbye, delete folder; hello, headlines: How to craft copy that captivates

Press releases aren’t dead. Many reach more people than ever—and so can yours. Join to discover writing techniques that PR pros are using to get their news out to the public. You’ll learn:

  • Inside the newsroom: How to think and write like journalists to increase pickup
  • How to outline your press release and find the best news hook—fast
  • Press release writing tips—from catchier headlines to better boilerplate
  • How to avoid the press release graveyard by publishing real stories in multiple formats

Nick Lanyi is a media relations expert with Ragan Consulting Group. @NickLanyi

 


Session 2: Pitches

Sell your story in seconds: Write winning email, phone and social media pitches
Many top-tier journalists receive over 100 email pitches a day. Join this session for easy steps you can take now to ensure that yours break through the clutter. You’ll learn:

  • How press releases and pitches differ—and how to use them together
  • Tips for writing amazing email pitches (especially subject lines)
  • When and how to pitch busy journalists on social media
  • Scripting secrets of successful phone and in-person pitches

Nick Lanyi is a media relations expert with Ragan Consulting Group. @NickLanyi

 


Session 3: Real-world applications

The art of the pitch: Putting principles into practice
Join to hear two media relations pros with newsroom, agency and corporate experience reveal their secrets of packaging newsworthy messages into stories that catch journalists’ attention. You’ll discover:

  • The components of outstanding pitches that can create storytelling gold
  • How to give reporters what they want, when they want it
  • Ways to tailor your pitches to ensure relevance and timeliness
  • Techniques to enhance relationships and boost pitching success

Tamra Johnson is a former journalist and national spokesperson for AAA.
Carolyn Evert is the head of Northeast communications at JP Morgan Chase.

 

 

 

 

Presented by:

Carolyn Evert

Carolyn Evert recently joined JP Morgan Chase as head of Northeast communications. Prior to that, she served as director of media relations for 360PR.

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Tamra Johnson

Tamra Johnson is a national spokesperson for AAA, where she manages media relations for the association’s public affairs team in Washington, D.C.

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Nick Lanyi

Nick Lanyi, communication expert and an affiliate consultant at Ragan Consulting Group, has spent his career telling stories—and helping clients tell theirs.

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The 2018 Powerful Press Releases and Pitches Virtual Summit: New writing strategies to cut through the clutter and score more media hits

Original Air Date: Thursday, Jan. 1, 1970
 

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