The 2018 Video and Visual Storytelling Virtual Summit: New tools, tricks and formulas to shoot money-making videos

Original Air Date: Thursday, Jan. 1, 1970

If you’re not using video, you’re losing out. Video drives a 157 percent increase in organic search traffic and increases website traffic by 55 percent. Even better: You don’t have to be a seasoned director to create sizzling videos that convert viewers into buyers. Join this in-depth training workshop with Zynara Ng (Google), Lou Bortone and Carmen Collins (Cisco) and Shannon High to learn their latest video tricks and best practices. Don’t miss this event if you want to become your organization’s top video guru—and transform views into revenues.

You’ll learn how to:

  • Pump up visibility with Hollywood’s storytelling secrets
  • Master the latest low-cost cameras, lighting and mics
  • Confidently shoot video on your smartphone—and jump into Facebook Live
  • Monetize your video for greater ROI and bigger budgets

 

Session 1: Video storytelling
Simple steps to become a more powerful visual storyteller

Videos don’t have to be flashy to tell a powerful story. The best are rooted in timeless narrative structures that you can apply to your own efforts. Join Google’s own Zynara Ng to discover how she creates videos that offer a higher purpose through emotional storytelling—and how you can do the same. You’ll learn:

  • Why pre-production is the most important part of the process
  • Hollywood in a nutshell: Narrative structure made simple
  • Video content ideas made easy: Quick tricks to find stories that stick
  • Scripts and storyboards: Ideas for crafting a meaningful message

Zynara Ng is a video producer at Google. @ZynaraNg

 


Session 2: Equipment and execution

Easy video studio: DIY equipment, execution and Facebook Live tips

Now that you know the secret of planning a compelling story, it’s time to learn how to use the latest equipment to bring your vision to life—whether you’re shooting interviews, behind-the-scenes peeks or presentations at live conferences. You’ll also discover how to apply these techniques to live video, including Facebook Live. You’ll learn:

  • DIY studio: The best cameras, mics and editing tools
  • Easy shooting tips and formulas for creating a video series
  • How to make the jump to Facebook Live with confidence
  • How to boost FB Live engagement using influencers
  • When and how to use paid social media on FB Live

 

Lou Bortone is a former E! Entertainment executive and current president of Lou Bortone Video Marketing. @loubortone

Carmen Shirkey Collins is the senior social media and talent brand manager for Cisco. @WeAreCisco

 


Session 3: Measurement and monetization

Next steps: Three ways to maximize the monetization of your video

So now you’ve got it down. You’re shooting and sharing videos like a pro. But are you making lots of videos—and not making a lot of money? That ends here. In this session, you’ll learn the top three secrets to ensure your videos are maximizing their revenue potential.

  • How to more cheaply market your videos to drive click-throughs
  • Editorial tricks for more clicks—smarter ways to title videos
  • Platform comparisons: Where to get more bang for your buck
  • Bonus: How to create proprietary analytics to keep momentum going

Shannon High is the VP of content and growth strategy at Highball Media Group. @HighBallMedia

 

Presented by:

Shannon High-Bassalik

Shannon High-Bassalik is VP of content and growth strategy at Highball Media Group. She has used her storytelling skills across all platforms and all types of media.

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Carmen Shirkey Collins

Carmen Shirkey Collins is the senior social media and talent brand manager for Cisco.

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Zynara Ng

Zynara Ng is a video producer at YouTube, where she leads the global video production strategy for educational initiatives for creators.

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Lou Bortone

Lou Bortone is president of Lou Bortone Video Marketing. A video marketing strategist and creative director, he specializes in online branding and video production. He is a former television exec who worked for E! Entertainment Television and Fox Family World-wide in Los Angeles.

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The 2018 Video and Visual Storytelling Virtual Summit: New tools, tricks and formulas to shoot money-making videos

Original Air Date: Thursday, Jan. 1, 1970
 

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