The Media Training Survival Guide: New Techniques to Turn Duds into Media Darlings

Original Air Date: Thursday, Nov. 16, 2017

Are you looking to transform every media request into a golden opportunity for you, your spokesperson or your organization to shine? Join this virtual summit for techniques from the best media trainers in the country and learn how to handle the press with confidence. You’ll learn the secrets of surviving—and thriving—in media interviews, how to fully prep and look good on camera and what to do in a crisis situation. You’ll also discover simple tools you can use to quickly prepare anyone in your organization for any media opportunity and win more positive press.

Session 1: Media interview training

The new media training guide: Turn interviews into home runs with the latest techniques

Changes to the news industry have altered the way reporters gather and publish news—including what they use (and what they discard) from the interviews they conduct. Veteran media trainer Nick Lanyi will show how you can take advantage of these changes to ensure that your key messages get across. He’ll also include practical tips you can use to prep for an interview or train your colleagues.


Youll learn how to:

  • Understand what reporters are looking for today
  • Master media training basics and learn new skills to improve your interview game
  • Stay sharp—and help others—with key exercises and practice
  • Use your spokespeople’s personalities and strengths to their advantage (instead of trying to change them)
  • Avoid pitfalls that kill your message and waste opportunities

Nick Lanyi is a communication expert and an affiliate consultant at Ragan Consulting Group.


Session 2: How to look good on camera
TV, livestreaming and mobile: How to be more comfortable, confident and relaxed in front of the camera

Learn how to speak effectively to the news media. Whether you’re holding a press conference or giving an interview, you want to look your best, create memorable stories and sound bites, and deliver winning messages. Media training expert T.J. Walker will help ensure you look great on camera for your next press interview.

You’ll discover:

  • How to feel comfortable, confident and relaxed on camera
  • How to get exactly what you want out of TV and radio interviews
  • How to shape a media message
  • How to answer questions in an interview to ensure you come across in a positive light
  • How to package your messaging in interesting, quotable sound bites
  • How to shoot your own Facebook live video

T.J. Walker is the founder of Media Training Worldwide.

Session 3: Media crisis training

When it hits the fan: Media training tricks from the front lines for crisis and rapid-response situations

No doubt about it: FEMA represents the pinnacle of on-the-spot media relations and crisis communications. Join this session with former FEMA spokesperson Mary Simms to learn her secret strategies for handling the press during disasters, bad news and other crisis situations. You’ll discover how to succeed when there’s no room for error. The techniques you’ll take away will help you, your team and your organization avoid a potential public relations disaster and ensure your organization’s reputation isn’t compromised when the pressure mounts.

This session features:

  • How rapid-response, on-camera media training is different in crisis and investigative situations
  • Proven protocols for helping spokespeople be ready when bad news strikes
  • Rules of the road—what you and your spokespeople must know about “on the record,” “off the record,” “on background” and more
  • How to protect your organization’s reputation and image during a crisis
  • Common mistakes to avoid—plus how to take control of the situation, ensuring accurate and timely information gets through to reporters
  • FEMA firsthand: Real-life lessons from crisis case studies

Mary Simms is a former spokesperson for FEMA and the EPA, and a current contributor to Forbes and Huffington Post

Presented by:

Mary Simms

Mary Simms has managed global crises for the Federal Emergency Management Agency (FEMA), including oil spills, Hurricane Sandy and the West Coast Fukushima radiation scare.

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T.J. Walker

T.J. Walker is the founder of Media Training Worldwide and has been conducting public speaking training since 1984.

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Nick Lanyi

Nick Lanyi, communication expert and an affiliate consultant at Ragan Consulting Group, has spent his career telling stories—and helping clients tell theirs.

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The Media Training Survival Guide: New Techniques to Turn Duds into Media Darlings

Original Air Date: Thursday, Nov. 16, 2017

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