2018 is the year of video marketing—don’t fall behind! Join this in-depth training workshop with Chris White and Sukhi Sahni (Capital One), Drew Keller (Microsoft), and Charlene Sarmiento and Mary Speed (Goodwill) to bring your video efforts up to speed. You’ll learn the latest video trends and tools—and how to integrate them into your program so you stay ahead of the curve. Don’t miss this event if you’re ready to transform yourself or your team into a DIY camera crew and shoot eye-catching videos on the cheap.
Top six reasons to attend this virtual summit:
- You’ll hear and interact with the nation’s leading video experts.
- You’ll receive all presentations and handouts.
- You’ll receive a certificate of completion.
- You’ll get access to an on-demand recording of the entire event for six months.
- You’re guaranteed hands-on, how-to instruction and techniques you can use immediately.
- You’ll attend this immersive summit without leaving your desk.
Video first is already the big marketing trend of 2018. That means video is now the public’s preferred method to consume information—no surprise, given that video enjoys 1,200 percent more shares than text and images combined. It also means your job is at risk if you haven’t yet mastered video.
Join this three-hour training session to get up to speed. You’ll learn how to transform your team into an in-house video studio—and you’ll leave with the inspiration and skills you need to create high-quality visuals and videos that break through today’s digital clutter without breaking the bank.
Here's a sample of the techniques and insights you'll take away from this one-of-a-kind virtual event:
- How to easily create a winning video strategy
- How to harness data for cooler videos and ROI
- Scripting and storyboarding templates
- Essential low-cost equipment—from cameras to mics
- Secrets of sharing viral videos to FB Live, Instagram and YouTube
- New video trends to watch for 2018
Session 1: Planning video—strategy first
Create a data-driven video strategy: Planning for greater reach and ROI
Nothing could be worse for your video program—and career—than “winging” it. Yet it’s tempting to shoot and share video on the fly. The result? No results. Now you can finally break out of the failure cycle with a data-driven video strategy that grabs eyes and ROI every time you press play. What you learn here will help you relaunch or revitalize your video program—so you see more success in 2018.
- How to create a video-first mindset at your organization
- The anatomy of a data-driven video strategy:
- Researching what matters most to audiences
- Defining goals that tie to business outcomes
- Selecting the best channels for your videos
- Crafting video messages that hit research hot buttons
- Measuring results and adjusting content based on KPIs
- Lessons and best practices from Capital One’s video vault
Sukhi Sahni is director of digital communications and consumer PR at Capital One.
Chris White is managing editor for content strategy at Capital One.
Session 2: Shooting video—equipment and skills
Video production guide: Shoot big-time videos with small budgets
You don’t have to be a Hollywood producer to capture more eyes, hearts and imaginations. Seasoned video producer Drew Keller will teach you how to script and shoot videos like an experienced videographer. You’ll get takeaways and checklists that anyone at your organization can use to produce videos with big-time impact—without a big-time budget.
- The core elements of video storytelling
- How to conceive cool videos using emotional destinations
- Easy scripting and storyboarding techniques to borrow
- Essential equipment—from no-cost to low-cost
- The fundamentals of framing, lighting and more
Drew Keller is a video producer at StoryGuide and content developer at Microsoft.
Session 3: Sharing video—social media and beyond
Sharing video on social media: Increase engagement on top channels
Learn how to distribute videos on social media for maximum exposure. You’ll hear how Goodwill transformed its content with social media video to dramatically boost traffic, engagement and ROI. You’ll also hear how it’s breaking into live video without overextending resources—so you can do the same.
- How to conceive cool videos for social media
- Best ways to create video-focused social media strategy
- How to choose the right social media platform for your videos—from Facebook and Instagram to YouTube and beyond
- Facebook Live lessons from local Goodwill organizations
- Measurement: How to track and show results for video
Charlene Sarmiento is the manager of marketing and brand development at Goodwill Industries International.
Mary Speed is a digital media specialist at Goodwill Industries International.