Write Amazing Press Releases: New ways to get your news in the news

Original Air Date: Thursday, Nov. 17, 2016

 

Boost your media pickup, SEO and social media buzz with more powerful press releases.

Press releases reach more people than ever—and so can you! That’s because the media increasingly uses releases to fill a 24/7 news hole. Social media shares of company news are also on the rise.

This situation is a golden opportunity for PR pros who recognize that releases must not only be well written—but written so they can be easily found online and inspire shares.

Learn how it’s done in this session presented by writing coach Ken O’Quinn, and Jennifer Windrum, PR and social media strategist at Bozell.


You’ll learn:

  • What newsrooms are like: How to think and write like journalists to increase pickup
  • Inspiring exercises to get brilliant ideas flowing quickly
  • Secrets of crafting newsroom- and Twitter-ready headlines
  • New ways to make sure your copy is SEO-ready
  • Incredible leads: The opening paragraphs that work best
  • How to craft sparkling killer quotes that actually get used
  • Multimedia magic: How to create and embed photos, video and infographics fast to get maximum reach
  • Secrets of using social sites to boost buzz and search

Presented by:

Jennifer Windrum

Jennifer Windrum is a PR and social media strategist at Bozell, a marketing communications firm in Omaha. Her work includes PR and social media strategy and execution, crisis communications and social media community development and management.

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Ken O’Quinn

Ken O’Quinn, is the founder of Writing With Clarity. He conducts corporate writing workshops worldwide, working with corporate communications and PR teams, as well as staff and managers in other areas of business to improve their writing.

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Write Amazing Press Releases: New ways to get your news in the news

Original Air Date: Thursday, Nov. 17, 2016
 

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